06 Aug Brand New Nikon – Same Old Michael
I dived for the Nikon stand at the PhotoLive 2021 as soon as I saw the little group of colourful cameras at the front of the table. I'd been primed to this by reports of the new Nikon Zfc retro-style mirrorless camera that had been introduced just a few weeks earlier by the company. I read DP Review and Rockwell and a lot of other sites every day - the reports so far seem very impressive. What I didn't realise was that the colourful examples there were trade samples showing the decor. Nevertheless, they were spectacular to look at and I think will sell the product to a whole new range of clients - people who have started to see cameras just as same old/same old. There is bound to be a major show and launch when they come on stream here in Australia and I am going to make sure I'm there to see it. There will also be the release of a much bigger new Nikon mirrorless camera, I suspect, but this is still just glimpses and rumours from...