Elinchrom Tag

Not every car starts first time, every time - nor does it always travel smoothly on every road. The same with cameras - even the newest of the new. Oh, I'm not suggesting that the new Fujifilm X-T100 did not turn on - it popped to life as soon as I put in a W-126 battery and a small SD card. It even let me bypass the date, time, and place to get to the regular operation fairly quickly. You can probably get into the copyright and EXIF minutae somewhere in the back of the menu cupboard but that is not what you want when you are doing a review. In, bang, and out, please. Had I just taken it for a spin in the garden or out at the park under natural light I would have had no trouble - the Auto ISO and Auto WB would have rendered everything perfectly and I could have snapped to my heart's content. There's a continual - focus setting in the SR+ that seems to anticipate what I am looking at when I glance...

Anyone who has a spouse, children, pets, employees, or subjects will know the frustration inherent in the situation. No matter what you may think of them, they sometimes insist on thinking for themselves. Orders may be formulated and transmitted, but that doesn't guarantee that they will be understood. Even if they are, there is a good chance they will not be obeyed. If this sort of mutiny occurs in the military you can throw people in the stockade or brig - if it occurs with employees you can fire them or lock them in the storeroom. If children are disobedient you can send them to their room without dinner - and if you are a bad cook you can send them with extra portions. If your pet disobeys you can just sit down and burst into tears. But what do you do when your camera - a borrowed one - refuses a lawful command? This was the case when I tried to make the Panasonic DC-G9 with the 25mm f:1.7 lens take pictures of the RCAF Wet Dog set. I was banking...

If you've been following the series this week on reflectors in the studio, you'll probably wonder what we have that second head in the two-head Profoto or Elinchrom set. Well this when - when you need to throw fill light in from a distance and you can't get a reflector to do it. Or when you need to flood a subject with light entirely. I won't go into lighting rations for several reasons: a. I don't understand them. After 1:2 the only rule of thumb I know is buckle my shoe...

Well, you've got your product there waiting for your magic, and like all products it has an outside and an inside. If you're selling either one of these you'll want the people to see what it looks like.  So you deliberately set up 8 separate strobe banks controlled by a computer to shoot from all sides. Two air conditioners play on the set to prevent the thing from melting under the modelling lights and a one bar heater is on you to prevent frostbite from the air conditioners. Every time you switch it all on, Collie Power Station has to shift down a gear. Who said it wasn't a man's life in the regular product shooters...

I got older early in life. One of the benefits of this was I discovered that I did not know it all. And that I could get into a rut. And then I figured out that you could listen around the edges and read the next page and pick up ideas. They might not have been good ideas, but at least they put you in a new rut instead of the old one. Thus my new studio routine was born. I instituted it after reading Steve Sint's book on product photography. Sint is a commercial shooter in New York who does weddings and products. He publishes through the Pixiq company at present thought some of his work is by other publishers. He writes well, and amusingly, and had never put me wrong. I can't do all the things he does, but whenever I do something he recommends, it works. He does, as I say, tabletop shoots. That is what product illustration and some concept shooting amounts to. Also what catalogue shooting really is but no-one ever admits it. The difference between what Mr. Sint...

What is the appeal of the hot light? What? How can anybody love a lighting system that makes a studio hotter in January? That needs specially-ventilated light shapers to work. That makes the metal snoots so hot they smell like the grille at Alfred's Kitchen? What is the deal with hot lights?Well it is June and the weather is getting colder, and if you are in a studio right now the constant light can be a bit of comfort. It is not as good as a reverse-cycle Fujitsu set to 27º but it goes a little way to heating the place. And the metal snoot? Well, you can heat that to welding temperature with the modelling light of at the average mono block anyway - learn to direct the head of the light by using the handle at the back instead of grabbing the light modifier at the front.The real deal with the hot/constant light is that you can see what you get. If you are training students to see what their lighting is actually doing, or if you yourself...