Sigma Tag

I do love a good boxing match - and look at how well the boxes that house the new Fujifilm X-T2 and X-T20 match! They have been smart enough to put them in a similar outer pack ( with the contents clearly marked so that the sales staff can find them in the dim recesses of the store-room , thank goodness, are you taking notice, Wetzlar? ) for brand unity, but imaginative enough to box the more expensive one in the black and the less expensive one in the white. Both packs are pierced to show the X logo of the marque.   Both packs feature an internal tray for the body and a separate case for all the accessories. They are easy to unpack and easy to pack up again...

a. Give their credit card details to an unknown person on the other side of the world for a small camera accessory that they could just as easily buy in Perth?b. Air-freight a small camera accessory half-way around the world to Perth?c. Think that they support the conservation of the ecology of the planet while compelling someone to fly a jet aircraft halfway around the world to deliver a small camera accessory?d. Need a small camera accessory - since the cameras we use have every conceivable function built-in?e. Stock a small camera accessory that yields about $ 2.00 profit if it sells immediately and $ 20.00 loss if it sits on the shelf for six months?f. Take pictures that are never again looked at - sitting as they do on hard drives or in computer bodies - with expensive small accessories that have come half-way around the world?g. Enter pictures taken with small accessories into photo contests that are destined to be seen only by other people who are willing their competitors not to win?h. Put up photo contests that...

I was conscious of the anomaly of what I was doing but it was all for a good cause; I was trying to determine which of the new Mag Mod light shapers would be the best for event coverage. I had inveigled Chelsea Bunz - the Steampunk Absinthe Fairy - to come in and pose for head and shoulders shots with the IceLight 2 and Promaster LED 120 portable lights and I thought to take advantage of the chance for some Mag Mod experienmts. They were duly conducted but I am still in a quandary.For those who came in late, the Mag Mod light shapers are designed to attach firms to portable speed lights and to give either colour, diffusion, or concentration for the flash. I want something that will let me front up to Steampunk patrons of Rigby's Bar in St. Geo. Tce when they have one of their Steampunk Balls and take well-lit portraits in a flash. I need to do full-length, half torso, and head and shoulders.I most definitely don't want to do it with a tripod...

We are not going to suggest that the clients of Camera Electronic should come in to buy stuff in a sozzled condition - far from it. It has been done, mind, but it was not a pretty sight to see. And it is hard enough getting the sales staff down off the top of the cabinets with a hockey stick at the best of times.But there is something to be said for the concept of the cocktail hour consultation. Pull up a shaker and I'll explain.Cocktails are made from a mixture of things - liquors, essences, fruits, mixers, etc. They can be very complex or very simple - provided the ingredients are good, they nearly always succeed. Okay, the pickled herring martini was a general failure but we still sold some in Holland...

Those of you who followed the news from Photokina in 2016 - sent back in part by the management team of Camera Electronic and in part by the press departments of major manufacturers - will have been attracted to the new cameras and lenses shown. Lots of you will have zeroed in on new offerings and are starting to make vague plans to get something fresh...

Well, it's not as bad as all that - and not as biblical either. But you might like to study the picture in the header and then read on.We bought the frozen cottage pie from our local Woolworths branch and cooked it for dinner last week. It was excellent. Perhaps a little blander than the home-made version I cook myself, but it did have a a lot of vegetables, meat, and gravy and a good thick layer of mashed potatoes on top. It took an hour in the oven but it was worth the wait for dinner on a cold night. I can thoroughly recommend it to anyone.Anyone except a food photographer, that is. And graphic designers might like to avert their eyes as they slide the cover off the tray. The problem is not the pie - it is the advertising on the wrapper.Many of the elements of design on the wrapper are there for a good reason; the nutrition information, the ingredients list, the bar code, the cooking instructions. They have not gone overboard with hype - nearly...