Fujifilm Tag

I was waylaid by Dominic in the Murray Street shop one day. To be fair, he was armed with a new camera so the process wasn't scary - in fact it was a good chance to see a new Fujifilm camera. I am not a user of the Fujifilm Instax system - because my need for instant in-the-hand photos has long passed. At least I thought it had passed. Then Dom showed me the new features on the Instax Mini LiPlay and I realised that there is a degree of connectivity here that will just suit any number of people. Do you need instant photos in hand to give out or incorporate into presentations? This'll do it - and remember that Instax film is as good as the older Fujifilm FP100-C pack film was as far as colour and contrast. The Instax division of Fujifilm has been astoundingly successful this last decade based upon this quality. Score One But what if you take pictures with your mobile phone...

There is no doubt that two camera makers in the current market have been most successful in embracing the concept of retro style - I should have said three, but if I used the term Lomo in the same breath as Leica and Fujifilm, I would be chased from the place. And I haven't been chaste for years...

Okay, that's a predictable headline given that we were at the Western Star Mercedes showroom in Osborne Park last night and that we were clustered around  a grasshopper green Mercedes AMG 4.0 V8 BiTurbo sports saloon. No-one who came into the showroom missed seeing the car.  It would be an enormous hit wherever it went - Subiaco, Dalkeith, Applecross, Winthrop. Parking it might be easy but the anxiety involved in leaving it to the tender mercies of the other shoppers would be killing. All those doors opening...

I mean, is it: a. Big enough? Are you still using the small size when the clients and judges expect the quality that you get from the big size? Ask carefully - but don't give them any hints. If they are perfectly satisfied with what you produce, with what you've got, don't poke the bear. If they are not, start poking, and begin with your wallet. You may have to spend actual money for actual goods, and it is just about  to be actually the end of the financial year. Poke fast, if you are going to poke at all. If you need to spend to earn, spend now. b. Small enough? If you are going to do a holiday trip riding in anything smaller than a tank transporter, you'll need to think about size and weight. The heading image from Sydney Vivid was taken last week on my little Fujifilm X-T10 with a 27mm f:2.8 Fujinon pancake lens and the results as well as the experience were all I could have wished for. The freedom from zooming provided by taking one lens only meant...

If you are strictly a stills photographer you can look at the Fujinon MK 18-55mm T 2.9 and laugh. If you are a video worker you can slap the still photographer and then look on the Fujinon lens with great covetous desire. The first people will see the inordinate length of the thing and compare it to the Fujinon 18-55mm f:2.8-4 lens that they might have gotten when they bought  their X-E2 or X-T10 camera. The same " kit " lens that everyone says is the best all-round working lens of the Fujifilm X mount series. They'll look at the manual focusing ring...

Well, once you start me going, it's difficult to pull me up. Best just stand aside, let me run myself into the ditch and then turn over. In this case it is searching the Camera Electronic shelves for lenses that bird photographers can make use of. I've been reading further into the schedule of the BirdLife Bird Photography Conference in Fremantle on the 21st and 22nd of September and it's actually pretty exciting. I count ten Australian presenters and one chap from Canada - the keynote speaker, I daresay. They are all award winners, published authors, or recognised experts in the field and they are all there for you to listen to and ask questions. And the wonderful thing about the digital era is that they can bring their images and results with them so readily - and show them with such brilliance. I remember that a travelling show by the CR Kennedy company back in the 1980's on the Hasselblad film camera system used the best slide projectors of the time - they were a licensed product that Hasselblad made -...

Some years ago I opted for the Fujifilm mirror-less X system cameras and sold off my other equipment. In the move - on I gave up a lens that was absolutely magnificent - a Sigma 8-16mm zoom. I cannot speak highly enough of it as a part of the system I used then. It scooped in big wedding parties, coped with dim, pokey little churches, and was an absolute hoot with the tabletop scenes I create. Hats off to Sigma. Unfortunately Sigma cannot get the go-ahead codes to make lenses for Fujifilm - and few other makers can either, though I note a few Chinese factories turn out X-mount lenses by the score. But that wasn't the issue. The issue was where was I going to get a lens that would do what the Sigma did - if not a zoom, then at least a decent compromise focal length. The model tabletop scenes could be made to order but the dim, pokey little churches would stay the same...

No, I am not advocating a return to the simple life of our peasant ancestors; I've seen what cows can do in a paddock. I am asking you to give up the complexities of internet webs and transfer of files and take up simple prints. Not with the giant printer, the calibrated monitor, and the hand-laid archival paper. Just a little print in your hand that you can look at without a battery or a Wifi hot point. An Instax print. If you've got a Fujifilm Instax camera and a packet of film you can go out and make 10 of 'em yourself right now, and with the simple operation of the camera means that they'll all look pretty good. But what if you already have some pretty good images trapped in your mobile phone or your Fujifilm camera right now - and you want to share them? You break out the Instax Share SP-3 printer. And you start to make square instant prints.   I won't mention another brand name that also used to make square prints, but the nostalgic amongst you will...