Sony Tag

And let us praise Sony for their design department. I often suggest simplicity to photo enthusiasts when they start to get complexes about complexity. Ditto when it comes to frugality. And the third part of the good-idea trilogy is lightness. Very often we are carrying enough weight in our photo gear to hurt by the end of the day - and a lot of professional days go a lot longer than 24 hours! Anything we can do to cut the burden is a good idea. The new FE 24-70 mm f:2.8 GM lens from Sony carries a Mk II designation on the barrel, but it is easy to see the differences from the outside - the lens now has a dedicated aperture ring  and is considerably shorter that the Mk I version. That, and the complete redesign inside with new lens configurations and materials, make it 200 grams lighter than the first type. It is now notably sharper and faster as well, and has conquered the bugbear of chromatic aberration. The first version was a continuation of a DSLR design, but this new...

Make up your darned mind. Those of you with children or cats who stand in the doorway will now exactly where the title of this post comes from. But it is also a muttered undertone for a lot of photographers - and that included me over the weekend. I'd taken a Fujifilm X-E2 camera along to the in-laws for Saturday luncheon and was intending to take some group pictures. It was even attached to the little Sirui tabletop tripod I use for reportage at shop open nights. Beautiful combination - but only when there is electricity in the battery to work it. There was electricity in the battery when I put it into the bag at home  - but it had all run out and run away by the time I got to Mandurah. The wretched on/off switch had been activated as I loaded it and the camera was switched on the whole trip. The first indication that something was wrong was the fact that it was red-hot inside the bag - and the little red dead-battery icon confirmed it. The lunch was...

Have you ever gone into a shop or showroom and purchased an instrument? It felt like an important moment, didn't it? It could have been a musical instrument - your first guitar. A wind instrument. A Bechstein grand piano for the porch on the beach house at Dunsborough...

Sports photography captures the essence of sports, the breath of the environment and the life that everyone gathers to experience. It is also the unique insight to showcase perspectives that are somewhat challenging to see otherwise. Think about the 2021 AFL Grand Final taking place in Perth this year. There will be roughly 60,000 people anticipating seeing something special on the 25th of September, 2021. As an attendee, we are limited by the location of our seats. As a sports photographer, we are limited by our imagination. The camera unlocks our potential to capture something that is yet to be seen. Sports photography, in general, is known for action that can take place in a matter of milliseconds. A snapshot in the making, however, are we ready to take a photograph?    Sports Photography Essential Camera Features   Cameras with autofocus features date back to the 1970s. So much has changed since then, and we live in a time where technology is breaking ground every so often. In addition to this, sports have been evolving too. Athletes are stronger and faster - as a...

Visual creatives, influencers and vloggers develop and deliver content essential to a growing market. Sony has clearly recognised this first with the popular Sony ZV-1 and now with the second generation Sony ZV-E10. And when we say recognised, we really mean delivered! Sony has produced one of the most influential and feature-packed vlogging cameras out there. What's more, the new Sony ZV-E10 takes what was great about the ZV-1 and triples the performance and features.   Sony ZV-E10 Standout Features   Vloggers and online content creators often don't have the time for complicated systems. They certainly cannot spend precious time reading a manual to understand how to perform simple functions on their camera. That's why the Sony ZV-E10 cuts through the noise to deliver a perfect solution for busy vloggers and streamers. Here's a quick look at some of the standout features:   24.2MP APS-C Exmor CMOS Sensor UHD 4K30p and Full HD 120p Video 3.0" Side Flip-Out Touchscreen LCD 425-Point Fast Hybrid AF Up to 11-fps Shooting, ISO 100-32000 Real-Time Eye AF and Tracking   One of the most significant changes in the Sony ZV-E10 over...

Some of the first messages we try to convey to our parents are done with simple means. A pointed finger - a cry to " look ". Often these are before we can really form a sentence to explain what we want them to see. We've seen something and they must see it. And to be fair, that's what we do a lot as parents when we want to the children to see something - but we most often explain what it is they are meant to see. In today's charged world this would probably be complained of as " parentsplaining ", but I'll leave you to fight with the social engineers yourself. I'm just glad they aren't equipped with Bailey bridges...

Call me Ishmael, if you will, but I cannot see the harm in the Great White Camera - in fact I see a great deal of good in it. If it is the Small White Camera it can still be great. The "Moby Dick" nickname came from a sales staff member, and it is funny, but pokes fun at the colour of the camera without taking into account the basic goodness in the device. This is a Sony compact camera - in itself a good concept - and is nothing more than the stylish version of the Sony ZV-1. This is one of their newest cameras dedicated to helping you with video contact and broadcasting - vlogging. Don't be afraid - this column will not switch to talking to you over YouTube - you'll still be able to keep me at arm's length and turn away from the screen in despair. For those who may be much better broadcasters than I, the ZV-1 has a number of dedicated features; 20 Megapixel 1" CMOS sensor - Bionz engine, -4 K recording. Three-capsule directional mic...

If you wanted a quick guide to happiness you should have come along to Camera Electronic last Friday evening. Alex Cearns OAM of Houndstooth Studios gave a short talk on her animal photography, a short encomium on Tamron lenses and Sony mirrorless cameras, and a chance to see her new book - The Quokka's Guide To Happiness. And was it ever worth it! Alex loves animals, which is a real asset for someone who wants to take their pictures...