Sony Tag

Sports photography captures the essence of sports, the breath of the environment and the life that everyone gathers to experience. It is also the unique insight to showcase perspectives that are somewhat challenging to see otherwise. Think about the 2021 AFL Grand Final taking place in Perth this year. There will be roughly 60,000 people anticipating seeing something special on the 25th of September, 2021. As an attendee, we are limited by the location of our seats. As a sports photographer, we are limited by our imagination. The camera unlocks our potential to capture something that is yet to be seen. Sports photography, in general, is known for action that can take place in a matter of milliseconds. A snapshot in the making, however, are we ready to take a photograph?    Sports Photography Essential Camera Features   Cameras with autofocus features date back to the 1970s. So much has changed since then, and we live in a time where technology is breaking ground every so often. In addition to this, sports have been evolving too. Athletes are stronger and faster - as a...

Visual creatives, influencers and vloggers develop and deliver content essential to a growing market. Sony has clearly recognised this first with the popular Sony ZV-1 and now with the second generation Sony ZV-E10. And when we say recognised, we really mean delivered! Sony has produced one of the most influential and feature-packed vlogging cameras out there. What's more, the new Sony ZV-E10 takes what was great about the ZV-1 and triples the performance and features.   Sony ZV-E10 Standout Features   Vloggers and online content creators often don't have the time for complicated systems. They certainly cannot spend precious time reading a manual to understand how to perform simple functions on their camera. That's why the Sony ZV-E10 cuts through the noise to deliver a perfect solution for busy vloggers and streamers. Here's a quick look at some of the standout features:   24.2MP APS-C Exmor CMOS Sensor UHD 4K30p and Full HD 120p Video 3.0" Side Flip-Out Touchscreen LCD 425-Point Fast Hybrid AF Up to 11-fps Shooting, ISO 100-32000 Real-Time Eye AF and Tracking   One of the most significant changes in the Sony ZV-E10 over...

Some of the first messages we try to convey to our parents are done with simple means. A pointed finger - a cry to " look ". Often these are before we can really form a sentence to explain what we want them to see. We've seen something and they must see it. And to be fair, that's what we do a lot as parents when we want to the children to see something - but we most often explain what it is they are meant to see. In today's charged world this would probably be complained of as " parentsplaining ", but I'll leave you to fight with the social engineers yourself. I'm just glad they aren't equipped with Bailey bridges...

Call me Ishmael, if you will, but I cannot see the harm in the Great White Camera - in fact I see a great deal of good in it. If it is the Small White Camera it can still be great. The "Moby Dick" nickname came from a sales staff member, and it is funny, but pokes fun at the colour of the camera without taking into account the basic goodness in the device. This is a Sony compact camera - in itself a good concept - and is nothing more than the stylish version of the Sony ZV-1. This is one of their newest cameras dedicated to helping you with video contact and broadcasting - vlogging. Don't be afraid - this column will not switch to talking to you over YouTube - you'll still be able to keep me at arm's length and turn away from the screen in despair. For those who may be much better broadcasters than I, the ZV-1 has a number of dedicated features; 20 Megapixel 1" CMOS sensor - Bionz engine, -4 K recording. Three-capsule directional mic...

If you wanted a quick guide to happiness you should have come along to Camera Electronic last Friday evening. Alex Cearns OAM of Houndstooth Studios gave a short talk on her animal photography, a short encomium on Tamron lenses and Sony mirrorless cameras, and a chance to see her new book - The Quokka's Guide To Happiness. And was it ever worth it! Alex loves animals, which is a real asset for someone who wants to take their pictures...

Specifically, Wha Cha Got Noo? My standard question when I visit the Camera Electronic Shop. Sometimes the staff will throw something to me - sometimes it'll be at me. It pays to be alert. This week I mooned around looking for novelty until the Sony representative - Sheryl Mauger - came in the door and I battened upon her with the question. She plucked out several items - one of which I've put on the heading Image. It's the Sony FE 12mm - 24mm full-frame lens. The reason she pulled ti from the cabinet for my pictures is that it is apparently flying off the shelves. No wonder - an f:2.8 wide-angle zoom for the 24 x 36 sensor size that goes that wide is actually a sensation. Remember that this is a rectilinear view of the world - not a barrel-distorted one or a fish-eye. Think architecture and landscape with the lines straight. This is apparently the widest 2.8 zoom made, and I can see it playing a major part for interior coverage at weddings or conferences that try to look good in reduced...

I like to go to the camera events at CE when there is something new in the offing and the local representatives have a worked up a slide show and sample to introduce it. There is nearly always something to eat and drink and equally, there is nearly always something new to learn. Wednesday night was no exception. Sheryl Maugher is now working for the Sony people and she brought along the full-frame Sony Alpha 7s III camera*. As well as the factory slide show she was able to list all the new features of the camera. The surprising thing was that, though it is certainly suitable for still photography, the Sony concept is much broader and envisages this camera being used for some high-end video work. The first clue to this was when she said it has 12.1 megapixels on the sensor. 12.1? In a day when other cameras are being pressed upon us with 45+ megapixels? And this on a full-frame 24 x 36 sensor? By the people who make sensors for everyone else?  With a new Bionz XR processor? What...

Yes? Aquaman would like to talk to you. No? Well you'll not be wanting your photos to look like they were seen by a fish, then. Particularly the wide-angle landscape ones taken in the desert. We've all had fish at a roadside cafe in the desert and regretted it...

You. The reader. The photographer who spends five minutes on one of my essays every two days. Is it me? I hope not. I should be terrified of causing anyone to do anything. Whether it worked out well or ill there woild be great danger of them coming back to complain or praise and I am so very shy...