Hasselblad Tag

Disregard the fact that we are selling it. If we had any sense we would keep it ourselves. Buy this Fujifilm Instax Mini 9. Take it home and put it on a trophy shelf - because no matter if you are the operator of a gecko farm or a cucumber ranch, you are never going to have anything in your life as green and cool as this camera. And something of that cool style is bound to rub off on you. This is actually a thing. And not just with Fujifilm. Remember the Leica Urban Jungle mirrorless camera of a few weeks ago - that's another milestone of cool. You'll pay more for it and it won't take instant pictures, but consider buying that one too. And while you're at it turn over in your own mind some of the milestones ( kilometre stones? ) of the photographic design world in the past few decades. There may still be time to go out and find one for your own Museum Of Modern Art ( ifacts...

Students of photographic design may be a little puzzled at today's monopod. It is a custom design based upon a very old model. The " swine's feather " or " Swedish feather " was issued to troops during the Thirty Years War to allow them to support their heavy matchlocks. This was in the days before Hasselblad and IKEA...

Suppose you make one of the best professional cameras in the world - and have done so for the last 69 years. Suppose you decide to head out on a new quest for a professional camera system that breaks your own mould - that gives people increased art capability at a lower price than your other products. Suppose you make it easy to use and extremely stylish. Then suppose that you show it to people and invite them to order the cameras and the new lenses - to pre-order them, as it were. And they do. Here's where the atmosphere grows humid. Suppose they order them in such numbers and your production is held up by business concerns...

a. Give their credit card details to an unknown person on the other side of the world for a small camera accessory that they could just as easily buy in Perth?b. Air-freight a small camera accessory half-way around the world to Perth?c. Think that they support the conservation of the ecology of the planet while compelling someone to fly a jet aircraft halfway around the world to deliver a small camera accessory?d. Need a small camera accessory - since the cameras we use have every conceivable function built-in?e. Stock a small camera accessory that yields about $ 2.00 profit if it sells immediately and $ 20.00 loss if it sits on the shelf for six months?f. Take pictures that are never again looked at - sitting as they do on hard drives or in computer bodies - with expensive small accessories that have come half-way around the world?g. Enter pictures taken with small accessories into photo contests that are destined to be seen only by other people who are willing their competitors not to win?h. Put up photo contests that...

Those of you who followed the news from Photokina in 2016 - sent back in part by the management team of Camera Electronic and in part by the press departments of major manufacturers - will have been attracted to the new cameras and lenses shown. Lots of you will have zeroed in on new offerings and are starting to make vague plans to get something fresh...

That's Evelyn in our Rental Department. We're not selling her:a. She's far too valuable.b. She's too difficult to wrap.The interesting thing for you customers out there is that in many cases she is the person you want to talk to if you are unsure about something - particularly if you are unsure what you want to buy.Oh, sure, all the other staff can answer your questions about new and used equipment, and they can point out the features and controls on the examples that are in the shop. And you can heft them and look through the viewfinders and snap off the shutters...

Well, it's not as bad as all that - and not as biblical either. But you might like to study the picture in the header and then read on.We bought the frozen cottage pie from our local Woolworths branch and cooked it for dinner last week. It was excellent. Perhaps a little blander than the home-made version I cook myself, but it did have a a lot of vegetables, meat, and gravy and a good thick layer of mashed potatoes on top. It took an hour in the oven but it was worth the wait for dinner on a cold night. I can thoroughly recommend it to anyone.Anyone except a food photographer, that is. And graphic designers might like to avert their eyes as they slide the cover off the tray. The problem is not the pie - it is the advertising on the wrapper.Many of the elements of design on the wrapper are there for a good reason; the nutrition information, the ingredients list, the bar code, the cooking instructions. They have not gone overboard with hype - nearly...