Leica Tag

We primed you with a post last Friday mentioning 15% off the price of Zeiss lenses at our Murray Street store but we cleverly did not tell you the actual prices - leaving you to search out the figures on our Camera Electronic store website or turn up at Murray Street and ask the staff. Either way will eventually show you that the 15% is a substantial saving...

If you are going to be a professional press photographer covering the political and business scene you are going to have to have the ability to think on your feet, and think fast. You'll also have to have an eye for a situation as it develops - the rich and powerful rarely pause in their tracks to suit you - or if they do it is for extremely brief periods of time. The quick shot gets the page. This much was evident in the talk given at Shoot Photography last night by Attila Csaszar - a staff photographer for Business News in Western Australia. That's him posing with a copy of the magazine bannered with a portrait he took of the WA Premier. Not a surprise, that, for a business paper, but big news for the Leica enthusiasts at Shoot - because it was taken with a wide-angle lens on a Leica Q camera. The Leica Q is all wide angle and all Leica. You can't remove the lens but you can dial in three focal length outputs from it - with...

Getting rid of drudgery is a good way of reinvigorating people's interest in any subject. Just as the introduction of the frost-free freezer and the automatic tyre chains made all the difference to winter comfort in Canada in the 60's, so the new developments in the pipeline at Leica are pretty sure to capture people's imagination. The one that I want to see is scheduled for release just at the end of March or the start of April - the self-cleaning lens. We've all had that sinking feeling when we've looked at the DSLR or mirror-less camera lens selection in our camera bag and discovered that they are coated with grease, oil, and baked-on food scraps. Even the most lackadaisical photographer will eventually have to admit that putting pieces of fried chicken or glazed doughnuts into the camera bag along with the optics is going to lead to a build-up. Sweet and sour sauce on the polarizing filters is even worse. Eventually you have to do something about it. And none of us likes to spend a morning with a can of...

This carved Leica sign sits above the upper office doors here at Camera Electronic. It is a beautiful thing, and I'm actually jealous of it. I once bought an oil painting of myself but that is just a daub - this is sculpture. Mind you, I have been looking closely at the artwork carved behind the names. Someone said it represents oak leaves and natural shapes, but I'm not altogether sure it isn't two dragons; Fasolt and Fafner. Which means that somewhere around the place is a fabulous horde of gold, a ring, and a Valkyrie maiden surrounded by fire. Plus Nibelungen*. It's going to play hell with the insurance rates for the premises...

Pardon my humour at the expense of the company slogan. It is just lightheartedness at viewing the new display racks at the side and ends of the Stirling Street store. The sight of new shelving systems or storage racks has a tendency to do that to old shop employees. Note: retail sales assistants on holiday go to shops in other cities and either envy them their layout or secretly sneer at them. We cannot help it - it is like a bus driver on holiday taking the bus. The only exception is the Leica boutiques and they are remarkably similar wherever you see them - here's one in the QVB building in Sydney. Magnificant setting but still very Leica Boutique inside. By the way, if you want Leica, save yourself a trip. Buy it here. You have two walls of red 'n black at Stirling or Murray. But onto the back wall - it has lost the old ex-library wooden hutches and is a flash new white metal surface with dedicated attachments and a bright clean finish. As you can see, Saul, complete...