17 Nov The Impulse Buy Vs The Considered Negotiation
Here is a little trade secret; sometimes supermarkets put things in their shops in such a way as to obstruct the aisle and slow the customer down. If the barrier is a hanging rack or a cardboard bin the idea is that the shopper will pause long enough to get hungry for whatever they are selling - if there is a big " Bargain " sign in red it frequently triggers off chemicals in the brain that make the person drop it into their shopping trolley.This is also the logic behind the Leica Boutique. You may have just popped into the shop for a couple of packets of Toshiba AA batteries for your speed light (still the best electricity for your money...