October 2018

This part of our newsletter could expand until your mailbox filled up and your ISP growled at you - there are always new things coming into Camera Electronic. If it seems a bit brief, it's to save your computer...

There is no cheerier word in the language than cashback*. Nikon Australia realised this and decided to make the photographers of Australia smile with a list of cashback offers. Here's a list of the equipment upon which these offers are being made - T&C mean that you only get to claim once on each different bit of gear in the period from 10 September 2018 to 30 November 2018 but if you buy one of each you'll really be making a rather splendid spring and summer for yourself. Nikon AF-S NIKKOR 105mm f/1.4 E ED lens...

Well, if you want to make yourself either very happy or very unhappy in 24 hours, here is your chance. Leica Australia and Camera Electronic are willing to trust you out the front door with a Leica M10 camera and a lens for a day. You get to go see what the Leica fuss us all about on your own with your own vision and ideas. You'll experience the ergonomics that have sold the camera to working professionals and enthusiastic amateurs since the mid 1950's combined with the latest of digital advances. In case you think that's funny - the 1950's and all - consider that many of the iconic images that have formed your view of the world came through Leica glass into M-series cameras...

The recently concluded AIPP-APPA photographic awards and trade show - held in Melbourne at the Function Centre near the end of August - saw Sam and Lauren from Camera Electronic operating our trade booth. I asked them about the big-enquiry items: Drones. The DJI Mavic series of machines were a hot topic amongst the professionals. The Mavic 2 was the centre of attention, though we did have a small fun Tello there as well. The working shooters all want an aerial advantage over their competition. Mirrorless systems. This was before the Big Two had made their Big Reveals, but rumours are pretty universal things in the photo trade - and professional photographers run on rumour just as well as the amateurs do. The big questions for pros may be different from those of the enthusiasts, though...

The pocket is calling. That wonderful invention that carries money, keys, handkerchief, and lint. The stylish sometimes avoid them in the hopes of appearing slimmer and sleeker - but pay the price in having to carry ever larger bags to hold the tools of modern life. The pluggers amongst us know the vlue of good pockets everywhere - trousers, skirts, and especially coats and jackets. These are places in which you can keep your camera. Now some readers of this column will instantly think of mobile phones - they can be used as cameras as well as fetching Ubers, pizzas and Pokemon. Some do make quite fetching images, but the ergonomics of them as the picture is being taken can be atrocious. And the principle of a good big'un beating a good little 'un still applies. The trick for the travelling photographer is to find the compromise point between a number of factors: a. Size of pocket vs size of camera. b. Quality of image needed at the end. c. Type of image that will be sought - in terms of framing and exposure. d....