05 Apr All Or Nothing – A Modest Proposal
There are two photographers who have it taped - who will be able to succeed with any assignment, any project, any inspiration. They are: a. The person who has every single lens ever made for their camera. b. The person who has only one lens. Everyone else will be wallowing in a sea of indecision and angst - our two stars will be cool and confident: a. The optik-meister can call on the exact lens - from their 5 acre climate controlled warehouse - to deal with any image. The perfect focal length to match the angle of view - the perfect aperture to capture just enough sharpness - the perfect focusing system to hit the exact plane that they want. No compromises - no half measures. If the image needs an 89.5 mm lens with an f:1:1.7 1/2 aperture it is there on the shelf - a bespoke one-off masterpiece grown on the south slopes of the Ruhr valley under a full moon. Just clip off the kit lens and snap on perfection. If the subject moves or the light changes, send the valet...