About This Blog    |    Press and Contact Info     |   Available Languages:

English Chinese (Simplified)

ENQUIRIES: 08 9428 7200

packaging Tag

05 Jan

Posted at 08:25h in Blog, Dick's Rant by [social_share]

Have you bought a fancy bit of photo gear any time in the past five years or so? If not, now is the time. The accountant made me say that. What I really was going to write was about the packaging - and what it tells us about the goods we buy. I was prompted to think about this by a recent trip to the hifi shop to get my old radio fixed. If I was young I'd have gone to Wanderlust in Murray Street and bought something cool and sleek - but I'm not and I just wanted the old razzinator repaired. The hifi shop was not sanguine about it - there is a dearth of both parts and servicemen at present. And the cost of the repair would have been more than replacement of the radio - even at hifi shop prices. I bit the wallet and bought a new radio - same as the old one but with Bluetooth, whatever that is. Then the fun. The salesman had taken it out of the box to show and had to put...

30 Oct

Posted at 10:37h in Dick's Rant by [social_share]

I do love a good boxing match - and look at how well the boxes that house the new Fujifilm X-T2 and X-T20 match! They have been smart enough to put them in a similar outer pack ( with the contents clearly marked so that the sales staff can find them in the dim recesses of the store-room , thank goodness, are you taking notice, Wetzlar? ) for brand unity, but imaginative enough to box the more expensive one in the black and the less expensive one in the white. Both packs are pierced to show the X logo of the marque.   Both packs feature an internal tray for the body and a separate case for all the accessories. They are easy to unpack and easy to pack up again...