packaging Tag

Have you bought a fancy bit of photo gear any time in the past five years or so? If not, now is the time. The accountant made me say that. What I really was going to write was about the packaging - and what it tells us about the goods we buy. I was prompted to think about this by a recent trip to the hifi shop to get my old radio fixed. If I was young I'd have gone to Wanderlust in Murray Street and bought something cool and sleek - but I'm not and I just wanted the old razzinator repaired. The hifi shop was not sanguine about it - there is a dearth of both parts and servicemen at present. And the cost of the repair would have been more than replacement of the radio - even at hifi shop prices. I bit the wallet and bought a new radio - same as the old one but with Bluetooth, whatever that is. Then the fun. The salesman had taken it out of the box to show and had to put...

I do love a good boxing match - and look at how well the boxes that house the new Fujifilm X-T2 and X-T20 match! They have been smart enough to put them in a similar outer pack ( with the contents clearly marked so that the sales staff can find them in the dim recesses of the store-room , thank goodness, are you taking notice, Wetzlar? ) for brand unity, but imaginative enough to box the more expensive one in the black and the less expensive one in the white. Both packs are pierced to show the X logo of the marque.   Both packs feature an internal tray for the body and a separate case for all the accessories. They are easy to unpack and easy to pack up again...