July 2015

The awkward thing about the advertising for new photographic products is the way that superlatives are written. If every new item is  described as the best thing since sliced bread, eventually you have so many of these about that you can't tell whether you are...

Thank you, Miss West. Had you never delivered another line, you would have been immortal for that one.We are bombarded with " goodness ". It beams from every cereal box and advertisement for fringe political parties. It is sometimes a noun, sometimes and adverb, and...