Sigma Tag

The advent of the Olympus and Panasonic mirror-less cameras - the micro 4/3 system - has seen some amazing lens performance from the two manufacturers. Each have unique focal length and aperture combinations as well as shared equipment. There are special features abounding , yet there is one thing in common between them - a common mount and operation.Now there is a third alternative - another exclusively Japanese manufacturer has taken options on the mount design and operations - Sigma is in the game.And in a good way. Sigma is making three micro 4/3 lenses in prime form that are proving to be superb in terms of resolution and colour performance. The new " Art " design for the barrels is very smooth and sleek and they all have the feel of quality in the focussing.We've tested them here on our cameras and our Olympus expert, Gavin, has had a chance to go head-to-head with equivalent Olympus lenses. Even he is impressed.I am hoping that they also take up options for Fuji X mount and fill in with these focal...

We wish to apologise for the noise. We have been celebrating the the refit of our showroom here at 230 Stirling Street. This is the sort of event that happens somewhat seldom, and we have been making the most of the opportunity.I have enclosed a number of unofficial photos found in an old camera in a footlocker...

A couple of days ago the national trainer for the Fujifilm company visited our shop and took us in groups for sales training. It was interesting to see the new components in the X-series cameras explained - the question of the new X -trans sensor in particular. He was a great speaker because he finally explained the real cause of moiré patterning in images and the various means that have been adopted to deal with it.He was also a great speaker because he showed me how  to update the firmware on my X-10 camera. It was done in about 3 minutes and the difference it has made in the operation of the camera is magic.I also took courage to re-jig an another Fuji X camera and watched it go from good to great. See the images for this post. The hot rod was taken with my standard package of Nikon D300s, 18-200 lens, and SB700 flash on a Stroboframe rig. Note limited depth of field that is just enough to get the car in.Now look at the Fuji image -...