Rental Tag

I have permission to tell you this tale - from the principal in the story. A noted international photographer who lives in Perth worked hard all day - indeed he works hard every day because he is good at what he does and the people who buy photography buy it from him. Anyway, he went home in his car and unloaded it. But due to the hard-working day and the need to continue that hard work with the post-processing, he had a little lapse of memory - he left a bag of Profoto portable studio strobes in his car. Don't judge him - we all forget sometimes. He was awoken the next morning by the neighbour telling him that his car had been damaged. Indeed - a back window stove in by some random thief and that bag of Profotos gone...

That's Evelyn in our Rental Department. We're not selling her:a. She's far too valuable.b. She's too difficult to wrap.The interesting thing for you customers out there is that in many cases she is the person you want to talk to if you are unsure about something - particularly if you are unsure what you want to buy.Oh, sure, all the other staff can answer your questions about new and used equipment, and they can point out the features and controls on the examples that are in the shop. And you can heft them and look through the viewfinders and snap off the shutters...

I called into the shop yesterday to place mousetraps on the toilet seats and as I was waiting for the ladies loo to be vacated, I got to chatting with one of the professional photographers who was standing at the rental counter. I noticed he was taking out a set of studio mono lights - a very good quality item.The odd thing for me was I remember him taking out these same mono lights with various light modifiers all last year, and, I think, the year before. Weekday rentals mostly and some weekend rentals. Lotsa rentals...

Rental Man and Rental Girl - aka Thomas and Evelyn - have activated the Rent-Signal for the photographers of Perth. Flashing above the skyline, it has signalled the availability of some of the most sought-after Sony full frame gear.  Now you can try the new mirror-less system and see if it will be your future!The stocks avaiable for rental include the following:Sony A7s Mk II bodySony A7r Mk II body35mm Zeiss lens.70-200mm lens28-135mm lens90mm macro lens16-35mm lens24-70mm lens55mm Zeiss lensMetabones adapter for Canon mountCome on down to the RentCave ( the back counter at 230 Stirling Street ) and bring your credit card and identification - let Rental Man and Rental Girl put you out on the street with Sony's finest.Nananananananana. Nananananananana. Rental Man!Email - rentals@cameraelectronic.com.au  ...

That's a coincidence! We just had a training talk by the Sony representative yesterday on the new Sony A7R Mk II camera - the full-frame mirror-less system camera - and today Thomas informs me that the camera is now available for hire from our Rental Department.The extra new features of the camera that revolve around the 5-axis stabilization and the very high spec auto-focus system will be two of the factors that excite new camera users - particularly if they are also contemplating using it for video work.I am never a full bottle on these but my chance to handle it yesterday assured me that the AF system is quite amazing - particularly the facility it has to track a subject back and forth across the frame and keep it in focus. That, and the brightness of the viewfinder  - and the overall open-ness of the view - struck me immediately. I wear spectacles and the business of peering into some viewfinders can be a time consuming process. The Sony lets it all be seen at one glance.And again -...

If you were inspired by James Simmons' lecture last Wednesday night - the one with the beer and the sausage rolls and the prawn on a stick - this is your chance to see if the new Pentax 645Z camera and lenses are the next big thing for you.Or rental department has just added a 645Z body, a 55mm f:2.8 lens, a 24-85mm f:4.5 lens, and a 90mm f:2.8 Macro to the roster. Give them a buzz early in the morning and see what price applies for a one or two-day rental.The camera is easy to use - if you have driven a DSLR of any kind - and particularly if you have used a Pentax DSLR - you will find the menu and the selection of controls a breeze.There is a fine choice of metering methods, shooting modes, and ISO settings.The camera pumps out images in a native Pentax form but also puts out the DNG - the  standard that the manufacturers hope will become universal and last long enough to bypass computer changes. It means that if you...

I don't know if Studio 19 has a studio - but I do know that they have a series of good ideas for your studio.They are a firm that rents photographic equipment to the public in a three-way deal with our shop. It has advantages for all parties concerned.You select the new gear you want - we send off an application to the rental firm...