Olympus Tag

If you have ever gone to a photographic trade show, collector's market, or enthusiast's conference you know roughly what the exhibition hall will look like.There'll be a number of stands set out by major manufacturers, a couple of tables from a local authority or professional body loosely allied to the theme of the day, and one or two little card tables set up with sad-looking people behind them. They'll generally be in the least favourable position in the layout - near the toilets or down behind the service corridor. Do yourself a favour - seek them out.We're not saying that the major players don't have good stands - after all, they've got the money and prestige and corporate power to get the best place in the show. And they'll be the ones with the big new products that everyone has been seeing hints of for the last two months on the internet forums. Go to them and heft the new cameras and lenses and have a good time. Enjoy their latest slogans...

Every couple of weeks I am tasked with writing an advertisement for our local daily newspaper - it goes into a section entitled " Market Place".The criteria for the products featured are price, providence, and practicality. It can be quite a complex choice: a. No good trying to sell a multi-thousand dollar item in a small column - the people who are going to enter into a large camera system or select a premium-quality lens are going to do it with a great deal of care and research. Trying to sell a Leica in a one column ad would be like trying to sell a Ferrari sports car in the back of a comic book.The item selected needs to be affordable by a large number of people. People who read newspapers...

We have just come down off the Photokina 2016 high and are sitting with our heads in our hands. The  lucky ones who went to see the show have hangovers, sore feet, and credit card statements to deal with. The rest of us have our hopes, fears, desires, and aversions to consider - all fuelled by the internet reports of new equipment. We'll need to keep our wits about us in the coming months.It is not the fact that there will be new equipment coming that will stress us - new equipment is always entering the market, just as old equipment leaves it - it will be how we feel we must react to it.Feel? React? What the heck is this? A camera column or a new-age forum? Well, follow along and you'll see what I mean. I'll be honest with you and you should be too...

I realise that there will be camera historians reading this column who will take umbrage at the title - they'll be able to find lots of Leica and Contax and Exakta grip designs that have been sold long before the current Olymopus digital camera grips. Okay - I'll modify it for you:Get A Grip Week- Day Two - The Grip Discovers OlympusOlympus have always known where their chief marketing points are, and for a great deal of the time that they've been selling 35mm film and micro 4/3 digital cameras one of them has been the size of the apparatus. Olympus cameras are made compact - they contain all the good ingrediants, but they are small in the hand.Good if you are a person with a small hand, as many of the people in the land where Olympus comes from may be. Targeted design. But the target shifted overseas decades ago, and much of the rest of the world has larger hands. This is not a problem - this is an opportunity - an opportunity to sell an accessory.Grip One:This...

Here it comes, folks. The biennial German trade fair, Photo Kina, for all things photographic. Clatter down off the fire-step into the dugout and hunker down...

I have just been reviewing this weblog column for the past 6 years. I did it by means of the historical record over on the right-hand side of the page - and I've come to some conclusions about it:a. I really did write a lot of columns, didn't I?b. Some of them were pretty naff, weren't they?c. A great deal of the product promotion is irrelevant now - goods overtaken by other goods and fallen into the disused portion of our camera bags.d. The people promotion still holds up - mainly because the people we introduced as professional or enthusiast photographers really can do the business well.e. Nothing lasts forever. Not only do cameras and lenses wear out and computer programs fall into disuse, but whole businesses can disappear. There's a couple of postings that feature other camera stores that have since shut.f. I noticed the postings introducing the new look for the shop - the grey paint job. The paint job is holding up pretty darn well - evidently the painters did a good job and selected good paints....