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Olympus Tag

15 Dec

Posted at 05:37h in News by [social_share]

I was a little curious to see whether or not anyone reads the Camera Electronic email notices that go out separately from this weblog column. I know there are many pathways up the mountain and into your computer - and I have been told that many of you just switch off and ignore them. So I was skeptical of whether people would come in to see Burke Flynn demonstrate the new Olympus OM-D E -M1 MkII for a couple of hours today.Well, the last time I saw a crowd that thick around a product was at the Rottnest bakery when the fresh bread came out of the oven. The phrase " fight your way in " came  to mind. I'll give our customers credit - they are a patient lot and they stood politely to hear Burke's exposition and to let other people have a go with the new camera and lenses*.But there were a few twitching eyebrows. Olympus fans are a keen lot under the surface.I managed to persuade one of them to be a hand model for the...

24 Nov

Posted at 01:00h in News by [social_share]

Here is a touching story about a camera - the new Olympus E-PL8 - and how it made all the gardening that I didn't do worthwhile.The last post about this camera extolled the folding geometry of the LCD screen - how it not only can lay out like an airline food table, but also fold up at a 45º angle and then down under the camera body for selfies.I will assume that people have all tried that by now and have discovered the truth about their self portraits...

21 Nov

Posted at 23:00h in News by [social_share]

Well, it's not as bad as all that - and not as biblical either. But you might like to study the picture in the header and then read on.We bought the frozen cottage pie from our local Woolworths branch and cooked it for dinner last week. It was excellent. Perhaps a little blander than the home-made version I cook myself, but it did have a a lot of vegetables, meat, and gravy and a good thick layer of mashed potatoes on top. It took an hour in the oven but it was worth the wait for dinner on a cold night. I can thoroughly recommend it to anyone.Anyone except a food photographer, that is. And graphic designers might like to avert their eyes as they slide the cover off the tray. The problem is not the pie - it is the advertising on the wrapper.Many of the elements of design on the wrapper are there for a good reason; the nutrition information, the ingredients list, the bar code, the cooking instructions. They have not gone overboard with hype - nearly...

31 Oct

Posted at 03:01h in News by [social_share]

Dang. Someone invented the better lighting mousetrap - and now presumably are having to resurface the pathway up to their door in anticipation of increased traffic.Mag Mod have finally made a set of speed light modifiers that are worth using. The secret of their appeal is no secret - they have unique shapes and they attach to the speed light flash guns easily.Note: easily. Also firmly. Firmly, as in use them in the rough and tumble of professional shooting and not have them fall off. And no more velcro bands or sticky tape panels.The basic unit is a rubber adapter housing that stretches over the head of your speedlight. I used a Fujifilm EF-42 but I daresay the ban would go on any Canon, Nikon, Sigma, Olympus, Leica, or Nissan flashes just as easily. It's a darned sight tighter than any velcro band ever was.On the outer edges of this band are imbedded small but powerful magnets. All the accessories that stick to the front of the adapter do so by means of their own magnets - so the things...

13 Oct

Posted at 00:30h in News by [social_share]

We have been privileged to get the use of the Little Theatre stage while the company is resting - production of their next drama will be commencing in October. Their stage is being used for prop storage and construction at present so we could borrow it to illustrate the Mag Mod range of light shapers. Here are the ones we spoke about earlier in our weblog column:a. The basic magnetic attachment strap - fitted here to a Fujifilm EF-42 flash. Keen spotters will see the folding stand under the flash - a promotional item from a firm that used to make photographic equipment...

03 Oct

Posted at 02:25h in News by [social_share]

If you have ever gone to a photographic trade show, collector's market, or enthusiast's conference you know roughly what the exhibition hall will look like.There'll be a number of stands set out by major manufacturers, a couple of tables from a local authority or professional body loosely allied to the theme of the day, and one or two little card tables set up with sad-looking people behind them. They'll generally be in the least favourable position in the layout - near the toilets or down behind the service corridor. Do yourself a favour - seek them out.We're not saying that the major players don't have good stands - after all, they've got the money and prestige and corporate power to get the best place in the show. And they'll be the ones with the big new products that everyone has been seeing hints of for the last two months on the internet forums. Go to them and heft the new cameras and lenses and have a good time. Enjoy their latest slogans...