Murray Street Store Tag

We've just seen the closure of the 100 years website that the Nikon corporation drew up to celebrate their anniversary year. It was worthwhile looking at as the corporation had the best stocks of information about their products over that time - and, of course, an immense number of a landmark productions in the time. But what was their biggest landmark for you - what was it for me? Did we have the same experience of the company over that time? I first encountered the brand in 1966 - when I took up amateur photography in high school. It was far beyond my reach financially, but I had no idea why...

I like to haunt* the Camera Electronic premises every so often. Retiring from behind the counter a couple of years ago but not from the editorial desk means that I need information and inspiration from the staff, products, and plans that make up the business. So I go in every week or so to see what's new and good. I should recommend the idea to everyone reading this column - not just for the fact that you might be tempted to leave money at the till, but for the fact that you might take away fresh enthusiasm for the art and science. Plus if you're retired and your wife is looking at you with the sort of speculative eye that will eventually lead to moving a piano up a flight of stairs, it gives you a chance to get out of the line of fire. The Stirling Street shop has stairs, but no piano. Well there were several good-looking items in Murray Street this week. The silver-coloured Leica Q for the fashionable and well-heeled...

Which is a blatant lie. It's a Leica Boutique cabinet - it looks the same as the Leica Boutique cabinet in the Stirling Street store. Which looks the same as the Leica Boutique cabinets in Tokyo, Singapore, Sydney, and probably every other major city in the world. Black MDF cabinet, red interior, red dot on top. Leica are smart people - and I am not talking just about the cameras and lenses and binoculars...

And they were ably assisted by a bunch of the girls - last night was a special launch party for the Murray Street shop of Camera Electronic - and it featured a surprising number of the movers and shakers of Perth photographic retailing. Not that there was all much room to move or shake - people pretty well filled the floor. Still space for selfies.This sort of party report could easily dissolve into nothing but a series of shots of old employees and leave the average retail reader absolutely cold...

I plan to make it a habit to call in at our Murray Street Store - corner of Queen Street - at least once each week. I've learned not to warn the staff exactly when in case they turn off the lights and hide behind the sofa - my relatives do this a lot.This week's visit revealed lots of new things; an old industrial turntable in the laneway out the back, the new coffee machine works a treat, and there is now some colour in the store. The new cabinets are  in and are attracting some pretty bright entries:a. Leica. Well, Leica is pretty much chrome and black, as you might expect from their history. They do shoot off into bright binoculars occasionally but these are the exception.But you can always count on Leica for red. The design team that evolved the store displays all over the world were brilliant in translating the red Leica dot that we had become used to seeing into a brand reminder. They adopted that same shade of red and repeated it in the cabinet...

Casting about the other day for some sort of a handle to attach my mobile phone to for video work, I came across a couple of German accessories. Unfortunately they were not fitted with gimbals on the top for the camera , nor with a clamp, nor a 1/4" tripod screw. In fact, I don't think they were intended for modern video filming at all. They did have a pull-string at the bottom of the wooden bit so I pulled one but nothing happened. I threw it in the bin after a couple of seconds...