Lenses Tag

We are not going to suggest that the clients of Camera Electronic should come in to buy stuff in a sozzled condition - far from it. It has been done, mind, but it was not a pretty sight to see. And it is hard enough getting the sales staff down off the top of the cabinets with a hockey stick at the best of times.But there is something to be said for the concept of the cocktail hour consultation. Pull up a shaker and I'll explain.Cocktails are made from a mixture of things - liquors, essences, fruits, mixers, etc. They can be very complex or very simple - provided the ingredients are good, they nearly always succeed. Okay, the pickled herring martini was a general failure but we still sold some in Holland...

I recently asked for some information from a number of different sources - amongst them were manufacturer's representatives, wholesale representatives, and industry leaders. In most cases I was treated very well, and have been given promises of insights into what is here in our shop and what might be coming.Oh, no industry secrets - nothing like that. I would not recognise them if I saw them and really would not know what to do with them. I asked for current details and that is what I am getting - and I am loving what I see.In the case of Canon Australia I have been directed to some of their productions on YouTube - in particular a series of short videos under the overall title of " The Lab ". I've watched four so far and have really found them interesting...

That's Evelyn in our Rental Department. We're not selling her:a. She's far too valuable.b. She's too difficult to wrap.The interesting thing for you customers out there is that in many cases she is the person you want to talk to if you are unsure about something - particularly if you are unsure what you want to buy.Oh, sure, all the other staff can answer your questions about new and used equipment, and they can point out the features and controls on the examples that are in the shop. And you can heft them and look through the viewfinders and snap off the shutters...

That may seem a fatuous headline, but I can assure you it is not. I have just seen the most marvellous sight at the new Camera Electronic premises in Murray Street - 6 clean shelves loaded with clean Sony lenses and cameras. As an old employee who worked his way through the wooden-shelf era at CE, this is a glorious thing to see.The Sony lenses are somewhat of a mystery in actual use - I operate a different mirror-less system and the mount is not compatible. But I can readily form a judgement about the design of the barrels and the finish - and if I were a Sony system user I would not hesitate to experiment and assemble a complete optical layout with these choices. They look superb. At this point I remember reading a weblog column written by another photographer who took time to compare Sony full-frame camera bodies and lenses when assembled with similar full-frame Canon equipment. Of course one is a mirror-less system and one a DSLR outfit - and the writer did not belabour any of...

A spring day out is an occsion to be treasured. A spring day out at Government House seeing how the ruling class lives even more so. And an opportunity to review the troops should never be missed.Thus the pictures you see on this morning's blog. Perth on a sunny day can be brutal as far as contrast in lighting goes but the readers of this column are old hands at modifying this with fill-flash or seeking shady spots to shoot. In some cases the strong shade and light is exactly right for a shot evoking the era - witness our cigarette card of the Pensioner Guard . If you had gone to the open day as I did you could collect the entire series without risking your health...

I have been trying to bring the normal Uncle Dick cynicism to bear on the products of the Sigma Corporation of Japan. You understand it is not just native meanness on my part - though there is a great deal of that - but a cocked eyebrow and sidewise squint often helps me to see further into a design than wide-eyed acceptance.I think this would have been more successful with their lenses ten years ago. The earlier devices from Sigma were aimed at a different market, and you could tell by looking.  Oh, the optical performance of the glass was good, and the value for money was there, but the appearance and design of the barrels and the firmaments was a bit problematical.The external finish in those days was a sort of a plastic crackle coating - I'm not sure if it was a paint or a texture pressed into the components. It did have a certain charm, but if you started to use the lenses extensively and were not careful how you packed them you could find it wearing...