Hasselblad Tag

The Photo Live 2015 Expo is on tomorrow at the Novotel Perth Langley Hotel at 221 Adelaide Terrace. The troops from the shop are setting up the thing right now in conjunction with a whole lot of wholesale suppliers.There should be something to see and learn all day, and if you are booked for one of the mini-talks you'll have access to some pretty professional people.Good cause, too - a gold coin donation to Telethon and a percentage of sales goes to the charity.Goes from 10:00 AM  to 5:00 PM. A useful Saturday....

The awkward thing about the advertising for new photographic products is the way that superlatives are written. If every new item is  described as the best thing since sliced bread, eventually you have so many of these about that you can't tell whether you are selling cameras or sandwiches.The manufacturer's and distributor's writers also face the same problem - grabbing the public's attention as a way of loosening their wallets - and they frequently need to resort to what I like to call the verbal quadrille; carefully worked-out words that read well, are technically accurate*, and seem to differentiate the product in a nice way.Dear Old Ken Rockwell used the term "weasel words" to describe this process. Careful selection of criteria and location and time to make things better. Like the phrase " Japan's best left-handed mirror-less macro low-light camera with a coffee-dispenser " which pretty well cuts out the competition. Tomiko, the tech writer for he Flapoflex Corpration just has to comb the spec sheet from the production department and compare it to similar sheets from everyone else. When...

Thank you, Miss West. Had you never delivered another line, you would have been immortal for that one.We are bombarded with " goodness ". It beams from every cereal box and advertisement for fringe political parties. It is sometimes a noun, sometimes and adverb, and sometimes a cudgel. When combined with the word " natural " it becomes a device of such commercial power as to compel the money from the purse of the meanest housewife.So far, it has not penetrated into the technical world of photography, but it can only be a matter of time before it does so. We are daily being bombarded by specification and number, and when these finally fail to intrigue or intrude, the advertisers will gently sink to the level of  " goodness ". It will not be a moral decision.It happened with HiFi when that word had two capitals and the possibility of sex. We went from quoting the wattage of amplifiers ( by means of ever-increasing figures and imaginative lies ) after the numbers got to looking like the national debt and...

We need a red window.We used have them - on the back of old roll-film box cameras. The red celluloid window let you see - dimly - the numbers on the back of 620, 120, 0r other paper-backed films. You got words and dots warning you to beware of the start of he film, then numbers as the film wound past the square throat of the camera and then another set of dots to tell you it was done and to wind the trailing paper on before you removed the roll.It was a wonderful way to concentrate the mind and sharpen the skill - having 10, 12. 0r 16 shots only on the roll meant you had to do it right each time - no flapping about with a dozen shots and pick the best out later. You couldn't shoot 12 similar shots to get one good one. If you were a kid you had one roll of film for the entire summer vacation and it had to record 3 months of your life.We also need a gas gauge. Not...

Over the last few months a client of our shop - a friend who also posts on my Facebook link - has been showing me an unfolding saga of photobook publishing. It has been quite a surprise.He's well qualified to make a judgement on the subject  - an expert photographer with a large body of work completed - and a large variety of subjects covered. I've seen the pictures and they are glorious. He is also a person with long experience in the printing industry - he knows good from bad and the technical aspects of the trade.He decided to get a number of his images printed in a short book run. Contracts were signed, images were sent off, and samples of the proposed product came back - came back from a recognised publisher. The publisher might have been recognised but the result that came back wasn't.Wasn't good paper, wasn't good printing, wasn't good binding. Wasn't good to hold, wasn't good to feel. Would not have been good for the buyer and my friend certainly realised that it would not...

This coming weekend one of the major hot rod shows in Western Australia will be taking place at the Claremont Showgrounds - probably in the Silver Jubilee Pavilion. There will be show cars, hot rods, custom cars, low riders, drag cars, drifters, and the occasional cute little stock car. Plus rock and roll shows, hamburgers, beer, auto parts dealers, custom paint pinstripers and no end of accessory, publication, and clothing sellers.The common feature of all the exhibits will be colour and pizazz. It will be a perfect opportunity for Perth photographers to make spectacular car pictures undercover...

I used to think that there were major differences between lenses of different makers and that I could get widely-different results by choosing the correct one. And that this would then colour which camera system that I should choose for a particular purpose.Oh, the hours I agonised over whether to choose Miranda over Exakta or if the Petri was up to the quality of the Topcon...

In the dear old days of film photography we used this fine product to do many things:Cleaning dust from the inside of mirror boxes and rangefinder housings.Cleaning dust from negatives on the holder in the enlarger.Preliminary dust blasting for the outside of bodies and lenses.Making soap bubbles in product shots.Annoying other darkroom workers.Now we are in the digital age and the uses become a little more vague. We can only think of a few.External  dusting of cameras.Dusting off the glass plates of flat-bed scanners.Annoying other computer room workers.Our technician recoils in horror at the idea of anyone blasting one of these air/propellant bombs at the surface of a digital sensor - and rightly so. The amount of gudgey damage and contamination you could do would be tremendous. Urrrg. Aaack.So we would be delighted if our readers of the blog or the Facebook page would write in and tell us what we can do with our Dust-Off.Go on. You know you want to....

Flapoflex Australia would like to notify purchasers of their latest mirror-less camera that the war has not necessarily gone to the advantage of Flapoflex. Users are kindly requested to return the cameras to Flapoflex for minor adjustments.Flapoflex customers may be a little confused at the term " mirror-less " as the company only makes DSLR cameras. Therein lies a clue to this announcement. Please bring the mirror in at the same time as the camera and they will glue it back on...