Hasselblad Tag

Peter Coulson has once again dedicated his time to promoting Hasselblad. He was recently in Perth giving a seminar for Camera Electronic on behalf of Hasselblad and CR Kennedy. Everyone enjoyed the night and learnt a lot from Peter's one light technique and the easy to use Hasselblad H4D40 tethered to Hasselblad Phocus software. Peter demonstrated the use of the Hasselblad Phocus software when shooting images and how easy it is to let the software correct the images for the shooting environment leaving the photographer to be more artistic.   If you are interested in this state of the art capture technology then contact the staff at Camera Electronic for a demonstration. If you would like to try before you buy we have a complete rental unit available which one of our staff can come out and demonstrate. We also have a unit available for rent. Speak to Michael or Sam in rentals or email them on rentals@cameraelectronic.com.au Here are some of the pictures from the evening:...

The Hasselblad V Series camera is an undisputed classic in the world of professional photography.  From location shoots to studio work the '500's' have proved themselves in every conceivable photographic situation, including a few trips to the moon. We still get lots of inquiries from people looking to go back to the classic style of medium format photography.  Everyone from students to working pros are getting back into the system and the Hasselblad is still the strongest seller in the second hand market of medium format market.  Here at Camera Electronic we can help you through the whole process of buying your very own Hasselblad camera.  Buying an old 'Blad can sometimes be a minefield if your not sure exactly what you should be on the lookout for.  Mechanical problems and mistreatment can go unnoticed quite easily with these machines and there are a few little tricks to that you should know when inspecting an old body. We have on site technicians and sales staff who know 'Blads inside and out.  Every camera we sell comes with a full...

Medium format digital cameras are expensive right?  Well yes, they are pretty pricey, but it wasn't too long ago when the gap between a pro 35mm format digital camera and a medium format digital camera was enormous.  On top of the extra tens-of-thousands of dollars you would need to drop on a medium format system you then had to contend with slow performance, less than intuitive user interface and a high ISO performance which was pretty dismal.Now days things are all different,  The Hasselblad H4D-31 now offers many of the conveniences of smaller format cameras with the advantage of a big sensor packed with 31 million of the best pixels money can buy.  Sure it's still slightly more than a pro 35mm body with a nice zoom lens but now days the few thousand extra buys you a whole lot more camera.Pictured: Hasselblad H4D-31 with HC 100mm f2.2 The Hasselblad H4D-31 is now only $15,995inc GST and comes complete with a HC 80mm f2.8 lens, an absolute bargain if you look at what the money buys you! Firstly and most...

Just a reminder of the Peter Coulson event is next Monday evening, we still have a couple of places left so if your interested in this rare opportunity RSVP as soon as possible to secure your spot. This is a free event and a great chance to pick up some tips from one of Australia's leading image makers.  You will also have the opportunity to see the latest Bowens lighting equipment and the supurb Hasselblad H4D-60. ...

Camera Electronic is running a Bowens and Hasselblad seminar with the new Hasselblad H4D-60 camera and AIPP 2010 photographer of the year Peter Coulson.  This is a rare opportunity to learn studio lighting techniques from one of Australia's leading photographers.  The seminar is free but due to limited places available you must RSVP us as soon as possible, simply send an email to sales@cameraelectronic.com.au to confirm your spot.Click on the image below for more details...

Hasselblad has released the acclaimed Phocus software on Apple mobile devices with wifi connectivity.  The new App will work on an iPhone, iPod Touch or iPad running iOS4 or later.  This might sound a little strange at first, why release a 'App' version of what is a fairly complex piece of image editing and management software?  It doesn't seem like the most user friendly software to scale down to fit on a teeny tiny screen!  Obviously this is not what Hasselblad has done, instead they have created a handy little solution which enables greater freedom and flexibility when working in the studio.The App is designed to connect over a wireless network to a computer running Phocus 2.6 and allow the user to remotely browse, zoom and rate images.  This is ideal for clients to see and interact with the images without having to crowd around a single screen or have to hassle your digital operator.  Imagine handing over a couple of iPads and asking your clients...

We do of course. Everyday this thing catches my eye in the window and I wonder why has nobody purchased it yet? I have spent many days and nights dreaming of owning such a lens. This has been a staple in professional skateboard photographers bags ever since Atiba Jefferson started using Hasselblad film cameras to capture skateboarding in the 90's. Capturing 180 degrees field of view across the diagonal with all the detail of shooting medium format film allows for some breathtaking action shots and amazingly detailed landscapes capturing the entire horizon with sharp detail. These days digital backs are getting cheaper and performing better and better. I have a feeling it won't be long before these manual focus lenses, that nobody seems to want these days, will be highly sought after to put on digital backs. Give me a call at the shop on 08 9328 4405 if your interested in this rare lens.Check out Australian photographer Steve Gourlay's website for some images. There is many great photos shot on film using a Hasselblad 30mm fisheye.Here is a cover...