grip Tag

I realise that there will be camera historians reading this column who will take umbrage at the title - they'll be able to find lots of Leica and Contax and Exakta grip designs that have been sold long before the current Olymopus digital camera grips. Okay - I'll modify it for you:Get A Grip Week- Day Two - The Grip Discovers OlympusOlympus have always known where their chief marketing points are, and for a great deal of the time that they've been selling 35mm film and micro 4/3 digital cameras one of them has been the size of the apparatus. Olympus cameras are made compact - they contain all the good ingrediants, but they are small in the hand.Good if you are a person with a small hand, as many of the people in the land where Olympus comes from may be. Targeted design. But the target shifted overseas decades ago, and much of the rest of the world has larger hands. This is not a problem - this is an opportunity - an opportunity to sell an accessory.Grip One:This...

 This is the week when you get a firm grasp of getting a firm grip - when you go from the ridiculous to the sublime and then back again.We promise ridiculous, and the heading image might suggest it, but if you were shooting a medium format TLR camera 20 years ago, you would have a different opinion. Because TLR cameras were made to be particularly hard to operate...

Getting some help in the studio when you are tackling product shots can be nerve wracking. You have to advertise the position, read the resumés, conduct interviews, choose a candidate, fill out the tax file and workers comp forms, and then wonder whether they are going to show up on time.Some days you wonder whether they are ever going stop talking, or eating, or go home...