Elinchrom Tag

I bags being in the next photo shoot!This whole Friday morning footle came about when one of our good clients called a moment ago to pick up some rental lighting gear for a shoot in the city. I must record my admiration for his packing ability - he got more in the boot of a Holden than I could fit into a moving van. I think he will be getting some of it out with a crowbar, but that is his problem...

Pardon the corny heading. Battery and charging and all that - it is he legacy of hack writing for newspapers and small publications. At least I didn't use the WAR! typeface or Gotcha!The product that got me going is an answer to the enquiries we get regarding portable studios. Lots of people have studio mono-block kits made by Elinchrom and Bowens - as well as other manufacturers - and want to take the lights out into the open where they cannot access AC mains.Some firms make battery sets that can power these mono-blocks.  I remember that they were lead-acid types that weighed a fair bit  and were bulky. Some units, like the inexpensive D-lite sets from Elinchrom, did not have a connection point for an DC battery. Users were forced to go over to the speed-light system and work with little AA cells.Now they can have the battery pack option out in the field. Jin-bei is a Chinese manufacturer who has made a number of flash units, soft boxes , and light stands. They have brought out the EN-350 inverter...

There are few books available in the photographic press that actually prepare you for doing studio photography the way it is really done. Oh, there are Amphoto books and Petersen books that show lighting setups and tit shows and how to write up a contract to a New York advertising agency, but none of them ever cover the actual business of going into your studio on Christmas morning and discovering it to be an inch deep in water.The studio windows streaming condensation from the inside were the first clue. Opening the door to the vista of Lake Huron was the second.I dived for the property line in an effort to locate the main water supply tap. Once that was off, the electric mains was off. and then i donned my Lloyd Bridges' gear and stepped inside. A hot water hose to the studio washing machine had burst in the night.At this point of time I must record my relief that I had purchased Manfrotto Autopoles to hold up my Superior paper rolls, Manfrotto light stands to hold up my Elinchrom...

Sometimes it pays to pay attention. I found this out this last weekend.I was asked to take series of family group pictures and as there were to be 10 people involved, I knew that my little studio would be strained to do it. Not that the little studio is a bad place - I have Elinchrom lights and shapers to deal with lots of different situations.  I use a Nikon digital system now and am very pleased with the resolution and colour rendition it provides ( particularly since I coordinated the in-camera white balance with the actual output of the lights and the Adobe Camera Raw section of the computer - I now get what I expect...

They are getting clever there at Pocket Wizard. They have long BEEN clever, and exercised it to the max with their Mini TT and Flex TT, but now they have improved their basic transmitter and receiver unit - by simplifying it.It is a dumb transmitter - ie. it does not do a TTL signal - but it does fire in any direction so you can feed out to a flash or back to the camera as a camera trigger with equal ease. They have catered to photographers in a multiple-worker situation by putting a 10-position switch on the side above the firing button. No need to go into the guts of it to fiddle tiny switches into harmony - just turn the side control on transmitter and receiver and away you go.Turn it over - the battery compartment has been made as a hinged unit - no more losing it in the heat of the moment. And it works on two plain old cooking-variety AA cells. Get them anywhere.We have a box full of output leads so you can connect...

I thought I was committing the height of folly a decade ago when I bought a 44 cm Softlight Beauty dish for my Elinchrom studio flash heads. After all, I had three lights with 18 cm reflectors and umbrellas and a soft box and a snoot. I mean how many more looks could there possibly be in the studio...

We all know how reverse engineering goes in the commercial world - A Chinese company rep sends a new European product to his factory, they take it apart and make computer plans, then turn on the CAD-CAM machines and churn out low-priced copies. Their advertising office adds a vaguely-European name to it and then floods everyone's emails with promotion. This accounts for the Montgomery-Fitzhugh ffitch-ffitch Smythe tripod range from Guangzhao. It's a long way from Harrow to Herro...

So you've got your set of studio flash lights - you chose Elinchrom or Profoto? Good for you - they will work for decades and they will make your images look good. You've invested in manfrotto studio accessories like Expan roll holders and Autopoles and light stands? Great - Manfrotto make some of the sturdiest gear around and there are so many ways you can clamp and combine that you'll never be stuck for ideas. You've got your first roll of Superior paper? White, black, or Mardi Gras Pink? I've got TWO rolls of Mardi Gras at my place and they are wonderful!So, What are you gong to do? What clientele do you want at your studio? What will make your studio...

If you are currently sitting on an iron ore wallet - and have exhausted all the other possibilities of Western Australian photography; HDR sunsets, trying to make Lesmurdie Falls look like Niagara, Barbagallo Raceway, Thailand, Africa, British Columbia, or Notherdam Gorge, may I suggest you come into Camera Electronic and get something new?See the attached images - they are of unnatural lights taken in natural light from artificial light sources. Sort of like an Escher etching, but with a camera.Studio lighting is wonderful. It gives you controllable illumination, multiple artistic effects, and a good reason to spend more of your mining money. You can set up a home studio and capture whatever your heart desires - no trekking, traipsing, or travel. You no longer are restricted to the "magic minute" at sunrise or sunset that the travel writers blurt on about - you can create magic minutes all day long if you like. You can make pictures as saturated or as neutral as you wish. You can MAKE your subjects look good, rather than sitting there waiting an hour in...