Canon Tag

Well, it's not as bad as all that - and not as biblical either. But you might like to study the picture in the header and then read on.We bought the frozen cottage pie from our local Woolworths branch and cooked it for dinner last week. It was excellent. Perhaps a little blander than the home-made version I cook myself, but it did have a a lot of vegetables, meat, and gravy and a good thick layer of mashed potatoes on top. It took an hour in the oven but it was worth the wait for dinner on a cold night. I can thoroughly recommend it to anyone.Anyone except a food photographer, that is. And graphic designers might like to avert their eyes as they slide the cover off the tray. The problem is not the pie - it is the advertising on the wrapper.Many of the elements of design on the wrapper are there for a good reason; the nutrition information, the ingredients list, the bar code, the cooking instructions. They have not gone overboard with hype - nearly...

Dang. Someone invented the better lighting mousetrap - and now presumably are having to resurface the pathway up to their door in anticipation of increased traffic.Mag Mod have finally made a set of speed light modifiers that are worth using. The secret of their appeal is no secret - they have unique shapes and they attach to the speed light flash guns easily.Note: easily. Also firmly. Firmly, as in use them in the rough and tumble of professional shooting and not have them fall off. And no more velcro bands or sticky tape panels.The basic unit is a rubber adapter housing that stretches over the head of your speedlight. I used a Fujifilm EF-42 but I daresay the ban would go on any Canon, Nikon, Sigma, Olympus, Leica, or Nissan flashes just as easily. It's a darned sight tighter than any velcro band ever was.On the outer edges of this band are imbedded small but powerful magnets. All the accessories that stick to the front of the adapter do so by means of their own magnets - so the things...

We have been privileged to get the use of the Little Theatre stage while the company is resting - production of their next drama will be commencing in October. Their stage is being used for prop storage and construction at present so we could borrow it to illustrate the Mag Mod range of light shapers. Here are the ones we spoke about earlier in our weblog column:a. The basic magnetic attachment strap - fitted here to a Fujifilm EF-42 flash. Keen spotters will see the folding stand under the flash - a promotional item from a firm that used to make photographic equipment...

If you have ever gone to a photographic trade show, collector's market, or enthusiast's conference you know roughly what the exhibition hall will look like.There'll be a number of stands set out by major manufacturers, a couple of tables from a local authority or professional body loosely allied to the theme of the day, and one or two little card tables set up with sad-looking people behind them. They'll generally be in the least favourable position in the layout - near the toilets or down behind the service corridor. Do yourself a favour - seek them out.We're not saying that the major players don't have good stands - after all, they've got the money and prestige and corporate power to get the best place in the show. And they'll be the ones with the big new products that everyone has been seeing hints of for the last two months on the internet forums. Go to them and heft the new cameras and lenses and have a good time. Enjoy their latest slogans...

Every couple of weeks I am tasked with writing an advertisement for our local daily newspaper - it goes into a section entitled " Market Place".The criteria for the products featured are price, providence, and practicality. It can be quite a complex choice: a. No good trying to sell a multi-thousand dollar item in a small column - the people who are going to enter into a large camera system or select a premium-quality lens are going to do it with a great deal of care and research. Trying to sell a Leica in a one column ad would be like trying to sell a Ferrari sports car in the back of a comic book.The item selected needs to be affordable by a large number of people. People who read newspapers...

We have just come down off the Photokina 2016 high and are sitting with our heads in our hands. The  lucky ones who went to see the show have hangovers, sore feet, and credit card statements to deal with. The rest of us have our hopes, fears, desires, and aversions to consider - all fuelled by the internet reports of new equipment. We'll need to keep our wits about us in the coming months.It is not the fact that there will be new equipment coming that will stress us - new equipment is always entering the market, just as old equipment leaves it - it will be how we feel we must react to it.Feel? React? What the heck is this? A camera column or a new-age forum? Well, follow along and you'll see what I mean. I'll be honest with you and you should be too...