Canon Tag

Pardon the pun - the professional photographer who delivered the Canon Australia Motor sport workshop is named Manuel Goria. He is a world traveller and a world worker in the business of illustration of motor sport - Formula One all over the place as well as other types of racing. That's him in the heading image before the heat started, pointing the way to the track.*It is hard to report the entire lecture that Manuel gave in one web post - there were so many good practical points that he covered. Rather than cop out, I will take several days. Let's start with the equipment recommendations:Not surprisingly, he recommended Canon. He uses the brand's large professional 1Dx cameras - several of them - and keeps long lenses on them. The Canon professional optics are second to none for this sort of precision and the agencies and editors who are concerned with his work are not going to be satisfied with sub-standard images. This is also tied in with the rapid autofocus response and shoot time available with the Canon professional...

Way back in 2014 Canon Australia and Camera Electronic hosted a workshop day at Barbagallo raceway to show enthusiasts how to take motor sport photographs. I attended and it was the noisiest day of my life apart from the battle of Waterloo. Well last Saturday they did it again, but this time with even bigger motors - this time it was not motorcycles, but full-sized Porsche sports cars.It's not just a case of standing out there going deaf - the core of the day was comprised of a very professional presentation by a person who is a motor sport photographer. The target audience were enthusiasts who love race cars and who have an interest in the Canon brand...

We are not going to suggest that the clients of Camera Electronic should come in to buy stuff in a sozzled condition - far from it. It has been done, mind, but it was not a pretty sight to see. And it is hard enough getting the sales staff down off the top of the cabinets with a hockey stick at the best of times.But there is something to be said for the concept of the cocktail hour consultation. Pull up a shaker and I'll explain.Cocktails are made from a mixture of things - liquors, essences, fruits, mixers, etc. They can be very complex or very simple - provided the ingredients are good, they nearly always succeed. Okay, the pickled herring martini was a general failure but we still sold some in Holland...

Those of you who followed the news from Photokina in 2016 - sent back in part by the management team of Camera Electronic and in part by the press departments of major manufacturers - will have been attracted to the new cameras and lenses shown. Lots of you will have zeroed in on new offerings and are starting to make vague plans to get something fresh...

Back on the YouTube channel again today and two more of the Canon videos that explore the idea of laboratory experiments with photographers. By all means go to the youtube.com site and dial up:THE LAB: EVOLUTIONTHE LAB: DECOYWatch the first one first.When I did I was highly amused to see the rules - three simple objects to be photographed with Canon cameras and lenses by a series of photographers, but no-one was allowed to take the same photo twice. Essentially, as the props were used, they were used up. The items provided were:A banana.Some flowers.An egg.Bananas get peeled, flowers get trashed, and an egg - eventually - gets broken. And each person confronted with the history of what ever was in front of them had to make something visually interesting out of it. Most succeeded.Those of us who have worked with materials in a studio know pretty much how this works - certainly the still life and food shooters know all about time limitations on their subjects. Portraitists do too, even if they do not recognise the fact that people...

I recently asked for some information from a number of different sources - amongst them were manufacturer's representatives, wholesale representatives, and industry leaders. In most cases I was treated very well, and have been given promises of insights into what is here in our shop and what might be coming.Oh, no industry secrets - nothing like that. I would not recognise them if I saw them and really would not know what to do with them. I asked for current details and that is what I am getting - and I am loving what I see.In the case of Canon Australia I have been directed to some of their productions on YouTube - in particular a series of short videos under the overall title of " The Lab ". I've watched four so far and have really found them interesting...

That's Evelyn in our Rental Department. We're not selling her:a. She's far too valuable.b. She's too difficult to wrap.The interesting thing for you customers out there is that in many cases she is the person you want to talk to if you are unsure about something - particularly if you are unsure what you want to buy.Oh, sure, all the other staff can answer your questions about new and used equipment, and they can point out the features and controls on the examples that are in the shop. And you can heft them and look through the viewfinders and snap off the shutters...