branding Tag

My name is Beulah! Not Chloe! Aaaaarrrrgh! Shouting out a name whilst in the transports of love may be all very well, but it is best to shout out the name of the person with whom you are currently entangled. Anything else and it gets violent...

Recently it was pointed out to me that I sometimes cook up the posts here in the Camera Electronic weblog column with a lot of the same ingredients - specifically with items from the Fujifilm shelf. That's actually a fair call, and I looked in my photographic pantry to see why. It turns out that I am in the habit of reaching for the ingredients that I am most familiar with - and I noticed that I also do so when I am cooking food in our kitchen. There is also the factor that I have a number of recipes that I have perfected and that I know will turn out* - when I've got guests coming I revert to the old standards. Well, now that I realise it, it's time to change the pattern. I am going to try to feature more brands in the future and to find some way to give them more cooking time before they are served. In photographic terms this means I'll have to find some way to operate the equipment that people want to read about for...

So good to see you here - out on this limb, so far above the ground. Nice to have company. Don't jiggle, people. It's not that strong a limb. I've asked you all here to discuss the business of names in the photo trade - or more specifically, brand names. You may all be a little surprised to learn that each one of you has a brand name. You might not have it printed on the outside of your package or plastered on the back of a bus, but it is there for people to see nevertheless. And this applies to you whether you are making pictures for money, love, or to crush your enemies and drive them before you. The outright professional workers who run a business and sell a product have long recognised this. The smart ones make sure that everyone in town recognises them. They pay out a great deal of money to appear on the backs of buses and in as many publications as they can. Aside from the law court reports, nearly any publication is good news. They...

This carved Leica sign sits above the upper office doors here at Camera Electronic. It is a beautiful thing, and I'm actually jealous of it. I once bought an oil painting of myself but that is just a daub - this is sculpture. Mind you, I have been looking closely at the artwork carved behind the names. Someone said it represents oak leaves and natural shapes, but I'm not altogether sure it isn't two dragons; Fasolt and Fafner. Which means that somewhere around the place is a fabulous horde of gold, a ring, and a Valkyrie maiden surrounded by fire. Plus Nibelungen*. It's going to play hell with the insurance rates for the premises...

Which is a blatant lie. It's a Leica Boutique cabinet - it looks the same as the Leica Boutique cabinet in the Stirling Street store. Which looks the same as the Leica Boutique cabinets in Tokyo, Singapore, Sydney, and probably every other major city in the world. Black MDF cabinet, red interior, red dot on top. Leica are smart people - and I am not talking just about the cameras and lenses and binoculars...

" Hello? Hello? Is this the executive director of Google? This is Crispian van Astralle - Pleine of Nieuw Werrldde Phautaugrafickts Studieaux. I wish to complain about your search engine.Neither of my clients can find me on their computer. I have told them my name several times on my mobile phone and you still do not display me at the top of the list of professional photographic legends. We have been established for jus months and this sort of thing is holding back what might be a multi-billion dollar business. It's just not good enough.Unless this changes before lunch I am going to take it to the highest authorities. We do all we can to  make it easy for you people and we expect you to do the rest. "And that, folks is that. We all want to be us. We all want to be unique. Identically unique in some cases - like teenagers...

I'm in two minds whether to be ambivalent here. Should I post this idea on this blog site or on my own personal blog that is written in the comfort of my old darkroom? I can say meaner things at home and unlike work, there a chocolate biscuits freely available. But right now my readership for the thing hrhoa.wordpress.com   - " Here All Week" - is still smaller than the entire reach of this blog and its associated Facebook account, so this is a better audience. Here goes.Get yourself a group of geeks.No, not necessarily the pencil-necked ones with  pockets full of pens and minds full of "Dr. Who". I mean get yourself a specialist group of enthusiasts who share a common interest and a focused outlook on life. And soak them for all you can.The dyed-in-the-wool enthusiast hobbyist collector pest is just the person you want to team up with - if they have a collection of anything that they have found, bought, or made, they are going to want glorious pictures of it - and that means...