advertising Tag

I wish I were a collector of business cards. I should be able to pursue a hobby with little expense and a maximum of examples to gather - for everyone on Earth seems to have one. They may not have the business, but they've got the card. Of course there is an extensive protocol revolving around these - and quite important in Asian contacts. If you are at all involved in business there you would do well to study the expected behaviour carefully. Here in Australia we hand them out, exchange them, leave them at restaurants hoping for a free feed, and lose them at inappropriate moments. They are part of the stock in trade of the budding professional as well as the blooming amateur. When I decided to change the name of my studio to Dick Stein's Little Studio, I tossed out all of my old business cards. They were pretty dated and had an ABN number that no longer applied, as well as a list of specialties on the reverse side that I am now avoiding like the plague. They...

I've gone through a number of photo eras here and in North America and can look back to compare and contrast them. So, very likely, have you. If you've not experienced them so far, here's hoping you'll get a chance to in the future. The great thing is if you could keep your eyes and ears open to what is being shown and said - you'll find this changes as new tech appears. And it also changes as new advertising agencies get hold of the trade. Way, way back ( dinosaurs, Elvis ) it was the era of the film SLR . They started small and got bigger, rising in price and bloating in size as new features like TTL metering were added. They got bulkier and blockier - I recommend you to some of the Topcon bodies if you fancy yourself something of a weight lifter. Then the size war turned to another front and the compact SLR came in - see the Pentax MX as prime example of small thinking - the Olympus OM series as well. Then the automatic...

Camera Electronic in Stirling Street used to have window shelves for people to look into. That was the way a lot of shops did it in the past - if there was a lot of passing trade going to do other things it was a way to arrest the gawker and possibly get them interested enough to come inside. But it had its drawbacks - the window could be a hot and dusty place for display and frequently you couldn't have a good looking pile of gear from front and back - you had to choose one or the other. That was the flaw in having two sides of glass. In Melbourne it doesn't get as hot and dusty as Perth and some of the shops are deep in canyon streets...

When to pursue analog photography is a question that really is a way of asking what advantages it has over digital work - and when should one access them. The idea of advantge may not have occurred to some younger photographers. Consider: a. The digital camera is free of the need for film and tied slavishly to the need for electricity. This means the kind of attention to batteries and chargers that young men used to devote to young women and beer. You might be able to hop on a plane without worrying about X-rays spoiling your film, but try hopping on without three chargers and a bag of cords. One chain off, one chain on. b. The analog camera may be a lot less automatic than your normal digital. This might be frightening, but consder how much quieter and less obtrusive the best of the analog machines can be compared to whizz-beep-buzz of your digital trying to autofous on a grey cat in the fog. c. The analog camera limits the number of times you can repeat a pointless shot. At the...

" Premium Experience " is a phrase that we sometimes encounter in photographic and general advertising. It signifies the desire of a manufacturer to present a product in such a way that the buyer values it at a higher level before they buy it...

Every couple of weeks I am tasked with writing an advertisement for our local daily newspaper - it goes into a section entitled " Market Place".The criteria for the products featured are price, providence, and practicality. It can be quite a complex choice: a. No good trying to sell a multi-thousand dollar item in a small column - the people who are going to enter into a large camera system or select a premium-quality lens are going to do it with a great deal of care and research. Trying to sell a Leica in a one column ad would be like trying to sell a Ferrari sports car in the back of a comic book.The item selected needs to be affordable by a large number of people. People who read newspapers...

You've probably seen the letters " E & OE " at the bottom of a lot of the Camera Electronic advertisements and wondered what they mean. I asked one time and was assured that they stand for " Errors And Omissions Excepted ".It is a sort of a quasi-legal phrase that seeks to stop arguments when the situation goes pear-shaped. We are all human...