Did you know Camera Electronic is now the exclusive Profoto agent for Western Australia? I bet there is lots of other things you'd like to know about Profoto as well.Simply looking at Profoto equipment you can see it stands out from the rest. The build quality is exceptional. The controls are simple, easy to use, with nice large buttons and dials. All the leads are heavy duty with the all important connections being similarly large and robust. This is gear made to be used, alot. Built to for heavy usage and built to last.In actual usage there is many more reasons they excel. One important reason that anyone doing product or large numbers of individual portraits will love them is the complete colour and exposure accuracy. They are so colour and exposure accurate from shot to shot at all power settings that you can shoot, literally, thousands of photos and adjust them all in a huge batch. Not ever have to worry about sorting through and fixing subtle colour or exposure variations one by one.Often it's the small things that...

The latest offerings from Nikon are a 16-35 f4 ED VR ultra wide zoom lens. A great addition to the already impressive lens line up at Nikon. A world first ultra wide angle with vibration reduction. This lens will be perfect for anyone who wants a sharp wide angle zoom with out the bulk of the impressive Nikon 14-24. Also having the ability to attach 77mm filters on the front is very convenient. They also announced a 24mm f1.4 G ED which is going to be a super lens for people wanting to shoot wide angle in low light conditions.You can read the announcement from Nikon here....

We have a large range of the fantastic compacts from Ricoh. All showcasing outstanding build quality with some innovative ideas too. Take the GR Digital III for the first example. It is a compact yet robust camera with an exceptional 28mm equivalent f1.9 lens on it. Perfect for candid and street photography with fast and silent operation. Small enough to fit in your pocket but with enough image quality and manual control to be taken seriously. Have a browse through the GR Digital III Flickr photo pool to see some of the great images people are capturing with this camera. The black and whites are particularly good.You can read a thorough review and view sample shots at Photography Blog.Now the GR-Digital III is an updated version of a classic camera format, while the Ricoh GXR is something completely new. It's an, unique to todays market, interchangable lens unit camera. Not just interchangable lens, but the whole imaging system changes. The lens's are a sealed unit containing the sensor, shutter, aperture and image processing engine. The big advantage with a system...

Today even more Think Tank products arrived. We now also have the smaller cases, lens pouches, raincovers and memory card wallets. They really have thought of everything. Get in quick to view the full range. ...

After a bit of a wait and plenty of hype. The much sought after Think Tank photo bags have arrived in store. These high quality camera bags come in all shapes and sizes. Having many clever innovations and extra pockets you'll definitely find one that suits your needs. A perfect bag for today's photographer on the move, the outward styling is akin to that of a luggage case rather than you typical camera bag. Check out their website here for more details or come in and see our large range....

We recently recieved word about Canon's new 70-200mm f2.8 IS II lens, This newest version offers improvements on an already solid design including a redesigned optical system and a closer minimum focusing distance. It is fully weatherproof. The mount, focus mode switch, and focusing ring are completely dust-proof and drip-proof. The lens is designed and built to withstand the rigors of everyday use by professional photographers.The Canon 70-200mm f2.8L IS II USM lens features a redesigned optical system with an added fluorite lens element along with five ultralow dispersion (UD) lens elements to reduce chromatic aberrations and to maintain high-contrast images from corner to corner. To add to its flexibility, the lens has a reduced minimum focusing distance of 3.9 feet, a big improvement over the 4.6 feet of its predecessor. The lens has a ring-type ultrasonic motor (USM) AF motor, that along with a new CPU and AF algorithms, make for fast, quiet AF, and match the capbilities of the new 1D mk IV and 7D.As well as internal improvements, there also are enhanced external differences. The thickness of...

Christmas is here and the tinsel has come out to play. Run in and pick up those last minute christmas gifts. Or perhaps something for yourself to help capture all the action this Christmas. It's a great time of the year to shoot family portraits....

We have a whole range of Nikon ex demo products on sale at the moment. These are brand new items, never been owned. But have been taken out of the box and demo to customers and some of the boxes have marks on the outside. All have been reduced in price and come with a six month warranty. Very limited stock. Don't miss out. Come in and score yourself a bargain today. ...

The job of creating an advert for a booklet handed out to the TAFE graduates was handed to me. So I thought I'd do something a little different and go with a comic book style. Seeing as the man in charge Saul has a large comic book collection I had a feeling he would like it. Let me know what you think....

Curious about Nikons latest offering? I bet you are, we all are. Full frame video and would you beleive iso 12800!!! Well now there is one sitting on the shelf waiting for you to come in and have a look or hire it for a test run.Have a look at this fantastic film shot on the D3s.Need to see iso 12800 to beleive it? Well I found some great sample shots here and here also. The quality is certainly impressive. It's not often you might need such a high iso, but having it there means if your light dissapears, you can still get the shot. Or you could need to freeze action in dim light, a nice clean high iso will save the day there too....