We recently recieved word about Canon's new 70-200mm f2.8 IS II lens, This newest version offers improvements on an already solid design including a redesigned optical system and a closer minimum focusing distance. It is fully weatherproof. The mount, focus mode switch, and focusing ring are completely dust-proof and drip-proof. The lens is designed and built to withstand the rigors of everyday use by professional photographers.The Canon 70-200mm f2.8L IS II USM lens features a redesigned optical system with an added fluorite lens element along with five ultralow dispersion (UD) lens elements to reduce chromatic aberrations and to maintain high-contrast images from corner to corner. To add to its flexibility, the lens has a reduced minimum focusing distance of 3.9 feet, a big improvement over the 4.6 feet of its predecessor. The lens has a ring-type ultrasonic motor (USM) AF motor, that along with a new CPU and AF algorithms, make for fast, quiet AF, and match the capbilities of the new 1D mk IV and 7D.As well as internal improvements, there also are enhanced external differences. The thickness of...

Christmas is here and the tinsel has come out to play. Run in and pick up those last minute christmas gifts. Or perhaps something for yourself to help capture all the action this Christmas. It's a great time of the year to shoot family portraits....

We have a whole range of Nikon ex demo products on sale at the moment. These are brand new items, never been owned. But have been taken out of the box and demo to customers and some of the boxes have marks on the outside. All have been reduced in price and come with a six month warranty. Very limited stock. Don't miss out. Come in and score yourself a bargain today. ...

The job of creating an advert for a booklet handed out to the TAFE graduates was handed to me. So I thought I'd do something a little different and go with a comic book style. Seeing as the man in charge Saul has a large comic book collection I had a feeling he would like it. Let me know what you think....

Curious about Nikons latest offering? I bet you are, we all are. Full frame video and would you beleive iso 12800!!! Well now there is one sitting on the shelf waiting for you to come in and have a look or hire it for a test run.Have a look at this fantastic film shot on the D3s.Need to see iso 12800 to beleive it? Well I found some great sample shots here and here also. The quality is certainly impressive. It's not often you might need such a high iso, but having it there means if your light dissapears, you can still get the shot. Or you could need to freeze action in dim light, a nice clean high iso will save the day there too....

So as part of my many duties here I've been creating some instore advertisements for our special offers. The latest special is on studio starter kits from Elinchrom. Check out the Elinchrom website for more info and be sure to check out their wonderful "making of" section which displays inspiring images from photographers using Elinchrom lighting equiptment....

I found this photo of Saul at the Epson conference last year. We are Epson pro stockists and have large format printers on display in the store. Come in and take a look. Now back to the photo pay close attention to his sharp dress sense. With an uber fresh white blazer and blinging gold tie. It's only a matter of time before you see this look popping up on catwalks in Paris. You saw it here first....

The other day Seal came in to our store to purchase a few things. He is quite a keen photographer and enjoys his Leica M9. Luckily Saul captured a moment shared between Claire and Seal. It was a magical moment, very sad to see it end. You can see Seal perform live at Kings Park on Friday night. You can see the details of his concert at Rydges here.While you have Seal on your mind take a moment to watch these live performances....

Thanks to the clever craftsmen at Zero Image we have some unusual cameras for you. Arriving to our showroom floor via horse and cart. These little cameras remind me of times gone by, times before I was born actually. Anyway just because I wasn't alive in the 1920's doesn't mean I can't enjoy the charm of a camera from that era.Handmade in Japan and coming with a personally signed certificate from the maker. They are pinhole cameras, so everything will be in focus and you'll be shooting long exposures even during the daylight. Check out the gallery on the Zero Image site to see the unique images these cameras produce as well as learning techniques to use them. Have a look at this Flickr search to see more images and discussions about these cameras.We have a 35mm model that can shoot panoramic images too (Zero 135 dual format Deluxe) and a medium format model (Zero multi format 6x9 Deluxe) that can shoot 6x4.5, 6x6, 6x7 and 6x9 in stock. All other models displayed on the the Zero Image site are...

A couple of marvelous new lenses came in today. Both of them are now available for hire, in store demo's or purchase. The first lovely piece of glass is a big one. It's the Canon EF 400mm f/2.8L IS USM. What a marvelous view it provides, perfect for sports, wildlife and bird photography. Staff member Andrew Wells took it out the front to shoot a few test shots showing off the short depth of field it can provide. Here we can see a delivery truck driving up the street. Oh and over here we can see some lovely green leaves on a tree outside our shop.Andrew was quick enough to snap a photo of me taking the shop penguin for a walk. Penguins don't walk themselves you know.Here is a link to the Canon website which has some useful info about this lens.Also check out Flickr to see other photos people have shot with this lens.The other interesting lens that came in is the Canon TS-E 17mm f/4L. This tilt shift lens is perfect for architecture photography and is great for manipulating...