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-Think Tank Photo introduces the Sling-O-Matic, the photo industry’s first sling camera bag that can be easily switched back and forth to either shoulder. The Sling-O-Matic’s adjustable, fully padded shoulder strap “automatically” slides along a set of rails to change which shoulder the bag can be worn on.This is the innovative solution to the problem inherent with other sling bags: only being designed to wear the sling bag over the same shoulder. With one smooth motion, the Sling-O-Matic can be quickly switched to the opposite shoulder without losing the characteristics that have made sling bags popular among photographers.The Sling-O-Matic series offers three unique bags to choose from, depending on the set of photo gear a photographer needs to carry. Sling-O-Matic 10 - Top Features:    •    Sling-O-Matic can switch back and forth “automatically” to carry over either shoulder    •    Gear access always stays on top when Sling-O-Matic is in front    •    Carries a DSLR and a 70-200 f2.8 attached, with the lens hood in positionGear Profile:    •    Carries a regular size DSLR...

The Hoodman Hood Crane is the perfect companion to your new Hood Loupe. Simply slide the Hood Crane into your camera hot shoe mount, attach your hood loupe, adjust to fit your camera and you're ready to go!The Hood Crane is a accessory made to hold your Hood Loupe perfectly in place but also give you the ability to flip it up out of the way when shooting stills. It also features a cold shoe mount on top for mounting other accessories. Designed to work with most DSLR's & compact cameras.In store now at Camera Electronic for only $129Also available is the Cinema Kit Pro for only $249. This includes Hood Loupe, Hood Crane & HoodMAG...

The Hood Skins are protective covers for your LCD screen. Designed to fit a 3 inch screen, however they can be cut down to size. For point and shoot cameras the XL skin is available which is 3.5 inches. Featuring a positive ion mounting this means that when you remove your Hood Skin your not left with a sticky, dirty adhesive. Available now at Camera Electronic for only $16.95 with 2 Skins per pack!...

One of our more popular items of 2011 has been the Hood Loupe from Hoodman.  Featuring a 1:1 magnification ratio & high-class German optics with diopter adjustments from -3 to +3 means that its customizable to suit anyone, even people who require glasses when shooting. It also features a convenient lanyard and case for storage. The Hood Loupe is optimized to match 3 inch LCD screens but will work with most digital SLR & compact cameras. The Hood loupe not only acts as a shade for your LCD screen in high light conditions & doubles as a loupe for precise manual focusing when shooting video or stills. Its also great for revewing your images and checking histogram out in the field. Most if not all professional videographers that shoot on DSLR's will back me up on this...

If you have a passion for photography, and would like to learn more about how to photograph animals, this upcoming seminar at the Perth Zoo is something you may well be interested in attending.Join Photographer Denis Glennon & special guest Speak Shem Compion for a photographic seminar not to be missed!All attendees at this seminar will be entered into the exclusive prize draw for photography equpiment having a total value of $1150. Only attendees at the seminar can participate in the draw and the winners will be drawn at the end of the seminar. Three winners will be presented with vouchers to the values on the website exchangeable at Camera Electronic.  When: Saturday 20th August 2011Where: Perth Zoo Theatre             20 Labouchere Road             South PerthTime: 9am - 4.30pmCost: $349.00 Per Person; Includes electronic copy of seminar presentations, morning & afternoon tea & sandwich lunch. For bookings and more information head to http://denisglennon.com/wildlife-seminarBook your spot now to avoid disappointment!...

The RS-Sport-2 is the latest in BlackRapid’s line of R-Straps. A slimmer version of our popular RS-Sport strap (click for link), the RS-Sport-2 combines the extra stability of a built-in underarm strap with a lower-profile pad. It’s perfect for active shoots when that bit of extra security is needed. ...