11 Nov A Star By A New Name
I asked a delicate question of the OM System representative at the start of a recent camera night; Should I mention the name Olympus in this post? He said " yes ". The new products from the factories will bear the name OM System, the lenses will still carry the name " Zuiko " and the history of the Olympus brand is a very proud one. The graphic palette for marketing will not change, the menus and buttons will not change, and the ergonomic learning that Olympus users have built up over time will not be lost. The micro 4/3 lenses will all work just as well as ever they did - and that means they work very well, indeed. And the buyers of the OM-1 and now the new OM-5 will have more than ever in new processor power and features within the camera bodies. If you were hesitating about entering the system, or about upgrading your camera behind your lenses, now is a very good time to reconsider. The visitors on the night were Olympus users from way back - the...