18 Aug The Package Shot For The Landscape Shooter
I used to be a little reticent about taking package shots – it always seems to be somewhat of a cop-out on the part of an illustrator to just show the outside of the box. Some products had a little printing on the outside but some were the classic ” plain unmarked box “…It seemed unfair to make the prospective client buy it with just the promise that there was something in the cardboard.
So for years I tried my best to gently ease the shell open to get the nut out. Some of the Japanese packagers who were origami experts defeated me easily – it was either guess at the possible contents or take after it full-blown with a chain saw. This seemed to worry the management and the customers.
Imagine my relief when the packagers decided to put their own advertising on the outside of good quality printing board. Pictures, descriptions, and contents out there where you could see them. Wow.
Even if they then super-wrapped it with shrink plastic and buttoned it over with Kevlar tape and strap-iron it made no difference -you could still make a decent show of it.
So, herewith we present the new stars of the modular filter system stage – the NiSi filters. They arrived at the studio all sealed up and By Golly they’ll leave in the same condition. If you buy them you’ll be the first person to see whether there really is a filter in there.
a. The little one is the NiSi Nano IR ND filter
100m x 100mm at a strength of ND 64 or 1.8 pdf you use the alternate system. Neutral density and neutral colour with a great deal of light stopping power for longer exposures.
b. Next size up is the NiSi Nano IR GND filter
150mm x 100 mm graduated to slide up and down the holders. The power on this one peaks at 8 or .9 in the other measurement. A sky modifier for the land and seascapes.
c. the big one is the Nano IR ND again in 64 or 1.8.
The big difference is that this is the one with 150mm x 150mm size to provide filtration for some of the very wide FX lenses. These would be Nikon, Canon, Tamron, and Sigma special lenses.
d. The white kit pack with the convenient description on the front is the V5 starter for the NiSi system – the 100mm filter holder assembly. Looks as though it contains the holder, several adapter rings, a round circa-pol filter, and substantial hard carrying case. You could stack one round and three square filters onto it if you could figure out what for.
The literature says that the holder is aluminium and the filters themselves glass, coated to prevent excess red in long exposures.
The film also apparently makes a series of round ND and protector filters. And of course there are are the dedicated holders for the 150mm series and all the adapter rings for various sizes.
Come down to the shop and stare at the packages, or go on-line to our Nisi online store