11 Feb Fuji X100
The eye of the X100 is a 23mm f2.0 Fujinon fixed focal length lens… in 35mm film terms that equates to a 35mm f2! Fuji have produced this lens to work in perfect harmony with the APS-C sensor. Once again leading back to amazing image quality and precision. With an F2.0 aperture this makes shooting in low light situations even easier & gives you the ability to shoot with a shallower depth of field. Giving you sharp images with a dreamy out of focus background… and who doesn’t love that? With a traditional look to it and aperture selection on the lens itself, it’s made to be fast, simple and accurate. With no telescoping parts, from the moment you press the power button its as ready as you are.
Another big new feature that Fuji are proud to announce is the introduction of the world’s first ‘Hybrid Viewfinder’. This enables you to not only see the world through an optical viewfinder but also have the ability to switch over to electronic viewfinder mode with image info on the bottom. In EVF (electronic viewfinder) mode it features a 1.4mp LCD… for those of you who don’t really know what that means for you, it equates to a bright, sharp EVF.
Fuji have made it pretty clear that another critical factor of the X100 is simplicity… the control dials are easy to read and remember & with dedicated buttons for RAW, AF/MF & more it leaves nothing more for you to think about but the subject you are photographing. But don’t let that trick you into thinking that the X100 is nothing but a manual digital ‘rangefinder style’ camera. With built in film simulation filters you can apply characteristics from Fuji Velvia, Astia & Provia films to enhance your images in camera. It also can do 720p HD video with an Aperture priority mode or AE mode in video giving you flexibility to shoot video just as you’d shoot photos. Also with a built in HDMI port, connecting to a HD TV to showcase your images and video is anything but a challenge.
Last but not least… the price. Coming in at just under $1300 its sure to be a popular competitor in the digital photography market. email email@example.com, call (08)9328-4405 or come in and speak to one of us to secure yours or arrange a demo.